Tmall Global: Advantages and Entry Guide of Cross-border E-commerce Platform
In the context of global economic integration, cross-border e-commerce has become an important strategic choice for many merchants to seek new growth points. As a cross-border e-commerce platform under Alibaba, Tmall International has attracted the attention of a large number of overseas merchants with its unique operating model and advantages. This article will comprehensively analyze Tmall International’s various policies and support measures from the aspects of entry conditions, fee structure, and national pavilion login tutorials.
1. Tmall Global: a leader in cross-border e-commerce
As a member of Alibaba Group, Tmall Global is committed to creating efficient and convenient overseas product sales channels. The platform mainly serves corporate entities and brands outside mainland China, and introduces goods to the domestic market through a variety of methods, such as overseas direct mail, bonded warehouses, etc. Merchants must be entities from overseas or from Hong Kong, Macao and Taiwan, and must have relevant qualifications and licenses to ensure the quality and legality of the products.
2. Conditions and procedures for entering Tmall Global
For overseas merchants who want to join Tmall Global, they need to meet certain qualification requirements: the store owner must be an entity company overseas or in Hong Kong, Macao and Taiwan; have a trademark registered overseas or in Hong Kong, Macao and Taiwan, and be able to provide complete Authorization link; provide overseas bank account opening certificate and relevant business qualification certificate. These requirements ensure the quality and legality of platform products.
3. Tmall International Fee Structure: Reasonable Investment, Shared Growth
To settle in Tmall Global, you need to pay a deposit, annual software service fee and rate, etc. The platform also provides merchants with a series of preferential policies, such as refunding technical service fees based on sales, to reduce the burden on merchants and promote common development of both parties.
4. Tmall International National Pavilion: an important promotion channel
Tmall International National Pavilion is a promotion channel provided by the platform for overseas brands. Merchants can enter the Tmall International homepage through the official website, mobile Taobao APP or mobile Tmall APP. At present, the national pavilions cover many countries and regions such as the United States and the United Kingdom, with a total of 17 different countries and regions.
5. Invitation and regulations for merchants to settle in
Tmall Global adopts an invitation-only system and has high requirements for settled companies. Merchants need to have a physical company, brand trademark or authorization letter, and register company information on the official website for evaluation. After settling in, merchants can enjoy multiple services provided by the platform, such as overseas warehousing, cross-border logistics, etc.
6. Overseas merchant policies
Tmall International has formulated strict policies for overseas merchants, including regulations on product quality, after-sales service, logistics and distribution, price and promotion. Merchants need to provide legal business qualifications and relevant documents, and ensure that the products meet the needs of the Chinese market.
7. Tmall Global’s support for merchants
Tmall Global provides merchants with various supports, including expanding overseas markets, increasing brand awareness, and providing one-stop services. In addition, the platform also attaches great importance to the protection of consumer rights and interests and helps merchants formulate precise marketing strategies through data analysis.
To sum up, Tmall Global not only provides overseas merchants with excellent opportunities to enter the Chinese market, but also provides all-round support for their growth and development. By in-depth understanding of the platform’s operating model, entry requirements and fee structure, overseas merchants can better seize market opportunities and achieve business growth and brand improvement.