The difference between Taobao Global Shopping and Tmall Global and the advantages of sellers entering the country

With the rapid development of the cross-border e-commerce industry, Taobao Global Shopping and Tmall Global have become important channels for consumers to purchase overseas goods. This article will conduct a comparative analysis between the two in terms of store types, entry thresholds, store opening costs, etc., and explore the six major advantages for sellers to enter Tmall International.

1. The difference between Taobao Global Shopping and Tmall Global

Differences for sellers

1. Store type and brand restrictions

• Tmall International: Store types mainly include retail flagship stores, brand flagship stores and specialty stores, with restrictions on the brands of goods sold. For example, a brand flagship store can only sell products of a single brand.
• Taobao Global Shopping: It is divided into two types: seller’s store and buyer’s store. The goods sold can be imported from overseas without strict brand restrictions.

2. Entry threshold

• Tmall International: It is required to be a corporate merchant. For flagship stores, it is also required to have been registered overseas for one year and be a well-known local brand.
• Taobao Global Shopping: The entry threshold is relatively low. You only need to meet Taobao store opening requirements and meet the conditions for opening a Global Shopping store.

3. Store opening expenses

• Tmall International: The registration fee is relatively high, with an annual payment of 3,000 yuan, and different amounts of store deposits depending on the trademark type. In addition, the platform will also charge a certain percentage of deduction points from each successful transaction.
• Taobao Global Shopping: You only need to pay a certain amount of deposit, and the platform does not charge any fees.

Differences for buyers

1. Store management method

• Taobao Global Shopping: Stores are mainly independently operated by individuals or corporate merchants, and the Taobao platform has relatively loose management of stores.
• Tmall International: Directly operated and fully managed by the platform, it has stricter control over store operations and product quality.

2. Product price

• Taobao Global Shopping: Due to the large number of stores and fierce competition, the prices of the same products may vary, but overall, the prices may be cheaper than Tmall Global.
• Tmall Global: Product prices are relatively high, but the platform regularly holds promotions, allowing consumers to purchase their favorite products at more favorable prices during specific periods.

3. After-sales service

• Taobao Global Shopping: Some sellers may indicate on the product page that “except for product quality issues, 7-day no-reason returns are not supported”.
• Tmall International: Provides unconditional return service to provide consumers with more convenient after-sales protection.

2. Advantages of sellers entering Tmall International

1. Huge customer base and traffic advantages

As a leader in the field of e-commerce, Tmall International has an extremely large customer base and traffic advantages. This means that once sellers settle in, they have an extremely broad stage to promote their products to a large number of potential consumers.

2. Reduce trade intermediary channels

In the traditional trade model, intermediary channels often bring layer upon layer of fee bonuses, but Tmall International has significantly cut down on these cumbersome intermediate links, directly improving the company’s gross profit margin level and allowing sellers to obtain more substantial profits. space.

3. Directly obtain overseas market information

Tmall Global allows sellers to directly obtain information and feedback from overseas markets. Based on this timely information and feedback, sellers can better provide services such as precision marketing and personalized customization.

4. Powerful warehousing and logistics system

Tmall International has a strong warehousing and logistics system and services, especially in North America, Europe, Japan and other regions. Sellers only need to focus on selling products, while Tmall provides a unified standard service model for the later tedious matters such as packaging, logistics, returns and exchanges.

5. Complete technical and industrial supporting facilities

With the continuous improvement of related technologies and industrial supporting facilities, such as information, logistics, customs clearance, payment, etc., this not only lowers the threshold of global trade, but also increases the number of participating companies.

6. Enhance brand influence

Tmall Global’s strong brand influence and user base provide sellers with unique business opportunities, which can quickly increase the exposure and popularity of products, allowing high-quality products to stand out among many competing products.

To sum up, there are many differences between Taobao Global Shopping and Tmall Global in terms of store types, entry thresholds, store opening fees and after-sales services. For sellers, choosing which platform to settle on needs to be weighed based on their own circumstances and business strategies. For buyers, which platform to choose for shopping needs to be considered based on factors such as product price, after-sales service, and personal preferences. At the same time, Tmall Global relies on its six major advantages to provide strong support for sellers to achieve global growth.