Tmall International strategy and guide

With the development of globalization, cross-border e-commerce has become an important bridge connecting the global market. As China’s leading cross-border e-commerce platform, Tmall Global provides overseas merchants with broad sales channels and strong brand support. In order to help merchants better understand the entry requirements and procedures, this article will combine the content of multiple articles for a comprehensive analysis.

Basic conditions for settling in Tmall Global

Merchants entering Tmall International need to meet a series of basic conditions to ensure the quality and service level of the platform’s products:

• Overseas corporate entities: Merchants must have overseas corporate entities. This is not only the basic prerequisite for entry, but also ensures the internationality of the platform and the authenticity of the products.
• Complete link of product purchase voucher: Provide a complete link of product purchase voucher to ensure the legality and quality reliability of the source of the product.
• Category 35 Overseas Trademark Certificate: Merchants need to provide the original copy of the Class 35 overseas trademark certificate (R mark) that has been registered for one year or more, which will help enhance brand image and visibility.
• Brand Authorization: If you apply for a settled company to be a brand licensor, you must also provide an exclusive authorization issued by the trademark owner to the settled company, and it is only a first-level authorization.
• Free Trade Zone Restrictions: It should be noted that companies in the Free Trade Zone are currently unable to enter Tmall Global.

The process of settling in Tmall Global

Application and review

• Submit an application for settlement: Merchants need to enter the Tmall International investment promotion page, click Sign in now, and choose to apply to settle in Tmall International. Before submitting the application, you need to sign the Alipay agreement and open an international Alipay account to facilitate subsequent fund settlement.
• Document submission and review: After submitting the application, the merchant must submit the relevant information in an electronic version to Tmall International Legal for review. The review cycle includes multiple steps such as brand assessment, preliminary qualification review and re-examination, and usually takes about 8 working days.

Signing contract and store opening preparation

• Signing and payment: After passing the review, the merchant will sign a paper agreement with Tmall International and pay the deposit and annual fee. The amount of the deposit varies according to the type of store and business category.
• Account activation and settings: Merchants need to activate their accounts and set store passwords, confirm basic store information, and sign store-related agreements.
• Store construction and product shelves: Merchants can start building stores and product shelves. Tmall Global provides a series of store building tools and product management functions to help merchants quickly build professional and beautiful stores and efficiently manage product information.

Formal operation

• Shop online: After completing the store setup, the merchant can start warehousing the goods and launching the store online. Specialized stores and flagship stores need to put goods into the Cainiao warehouse, while brand flagship stores can choose whether to use Cainiao services based on merchant needs.
• Marketing and Promotion: Merchants need to carry out store operations and promotion activities to attract consumers’ attention and purchases. Tmall Global provides a variety of marketing tools and promotion channels, and merchants can develop appropriate marketing strategies based on their own needs and budget.

Notes

• Authenticity of information: Ensure that the information provided is true, accurate, and complete to avoid failure to register due to incomplete or false information.
• Platform Rules: Understand and abide by Tmall International’s platform rules and policies to ensure that product quality and service levels meet platform requirements.
• Market dynamics: Pay attention to the platform’s promotional activities and market dynamics in order to adjust business strategies in a timely manner and improve sales performance.

By following the above conditions and processes, merchants can better grasp the vast market opportunities provided by Tmall International and achieve the rapid development of cross-border e-commerce.

I hope this article can provide useful reference and help for your journey to Tmall International.