Wish platform product optimization and policy overview
As a rapidly developing product sales platform, the Wish platform has formulated a series of strict rules to maintain market order. While merchants enjoy the convenience brought by the platform, they must also comply with relevant regulations to avoid being affected by fines or illegal policies.
Product Optimization Overview
On the Wish platform, product optimization is an important task. Although the platform stipulates that editing products on sale will trigger the review mechanism, this does not mean that the products do not need to be optimized. The correct approach is to complete the optimization work before the product is put on the shelves. Optimization strategies include but are not limited to images, titles, Tags, detail pages, prices, etc. Through statistical analysis of data on different types of products, specific optimization plans can be set to ensure that the products are in the best condition as soon as they are put on the shelves. This not only reduces the need for later adjustments, but also increases the possibility of the product becoming a hit, and has the potential to Help improve various service indicators.
Merchant Responsibilities and Obligations
Provide true and accurate information
All information entered by merchants into the Wish platform must be true and accurate, including but not limited to product images, inventory and prices. Any inaccurate information may result in product removal or even account suspension.
Fast order delivery
In order to meet users’ demand for quick delivery, merchants need to ensure that orders can be delivered in a short time. Specific measures include fulfilling orders quickly (clicking the “Ship” menu within 5 days and providing valid tracking information) and using reliable delivery methods.
Comply with intellectual property protection policies
The Wish platform has zero tolerance for counterfeiting and intellectual property infringement. Merchants should ensure that the products they sell do not infringe the copyright, trademark or patent rights of others. Once violations are discovered, merchants may face the risk of fines, product removal, or even account suspension.
Other notes
- Each entity can only have one account, and repeated registration may result in the suspension of all related accounts.
- Do not list duplicate products or direct users away from the Wish platform.
- During product promotions, merchants are not allowed to increase prices or reduce inventory without authorization.
- Merchant must abide by the delivery confirmation policy and use logistics service providers approved by the platform to deliver orders.
- If a merchant’s refund or chargeback rate is too high, the account may be suspended.
- If the account is suspended, the merchant will bear all liability for refunds.
To sum up, when merchants operate on the Wish platform, in addition to focusing on the optimization of the product itself, they also need to strictly abide by the platform’s policies to ensure smooth business development.