Protect intellectual property rights, prevent infringement risks when opening a Wish store, and analyze common store risks

With the rapid development of the e-commerce industry, more and more entrepreneurs are choosing to open stores on platforms such as Wish. However, while enjoying the convenience brought by e-commerce platforms, the problem of infringement when opening a store has become increasingly prominent. This article aims to focus on the theme of “Infringement of Opening a Store on Wish” to discuss practical information and related preventive measures on infringement issues when opening a store on Wish. It also combines the risk points after registering a Wish store to help entrepreneurs better deal with infringement risks and operational challenges.

1. The importance of intellectual property protection

Before facing the problem of infringement when opening a store, entrepreneurs need to understand the basic concepts of intellectual property and infringement. Intellectual property rights include trademark rights, copyrights, patent rights, etc., while infringement is the unauthorized use of other people’s intellectual property rights. Entrepreneurs should not only understand their intellectual property rights, but also know how to identify and prevent infringements to avoid unknowingly violating regulations.

2. Risk assessment before opening a store

1. Market research

Conduct sufficient market research to ensure that your products and brands do not conflict with existing trademarks, copyrights, etc. In addition, understanding the cultural differences and consumer preferences of the target market can help to better position products and services.

2. Capital investment

To open a store on the wish platform, sellers first need to pay a registration fee of US$2,000. In addition, sufficient working capital must be reserved for commodity procurement, logistics distribution, marketing and other activities.

3. Strategies to avoid infringement

• Register trademarks, apply for patents and other measures to ensure that your intellectual property rights are protected by law.
• Use copyright statements, watermarks, anti-copying technology, etc. to enhance protection.
• Avoid using other people’s intellectual property material.

4. Risk management in the operation process

1. Product backlog risk

Cross-border e-commerce sellers need to select products first, purchase them, and then sell them on the platform. But if consumers don’t buy, these goods will be overstocked. Therefore, you should carefully analyze market demand when selecting products to avoid blind purchases.

2. Language communication barriers

Need to face consumers with different languages ​​and cultural backgrounds around the world. To solve this problem, it is recommended to have a multilingual customer service team or use translation tools to assist communication.

5. Rights protection and resolution of infringement disputes

If infringement occurs, entrepreneurs need to take prompt action to safeguard their rights and interests. Specific steps include:

• Collect evidence, such as screenshots of the infringement, links to the infringing party’s stores, etc.;
• Communicate with the infringing party and ask them to stop the infringement;
• If the other party does not cooperate, you can seek legal aid, complain to the relevant departments or file a lawsuit.

6. Collection risk analysis

The wish platform generally has two lending cycles, with lending taking place on the 1st and 15th of each month. As long as there are no illegal operations, the risk of collection is relatively low.

Conclusion

Infringement when opening a store on Wish is an issue that requires great attention. Entrepreneurs should have a comprehensive understanding of intellectual property protection knowledge and actively take measures to avoid infringement; at the same time, they should also pay attention to market dynamics and flexibly adjust business strategies to deal with various risks that may arise [[1][[2]]. Only in this way can we remain invincible in the fierce market competition.