How to optimize your Wish store: a comprehensive analysis from shipping requirements to recommendation algorithms

1. Detailed explanation of Wish shipping requirements

Clear delivery time requirements

Wish has strict regulations on the delivery time of orders. Merchants need to set a reasonable delivery time on the platform to ensure that delivery can be completed within the specified time. Merchants should accurately evaluate the stocking and delivery time of goods based on their own supply chain and logistics conditions, and truthfully reflect this information in the delivery time.

Accurate logistics updates and tracking

After merchants ship goods, they should promptly update the logistics information of the order and maintain good logistics tracking services. Use logistics tracking tools or platform interfaces to synchronize logistics details to the Wish platform, allowing users to check order status at any time.

Provide an effective return and exchange policy

Encourage merchants to develop clear return and exchange policies to enhance user confidence and satisfaction. Return and exchange conditions, deadlines and refund methods should be clearly marked on the product page, and user requests for returns and exchanges should be responded to quickly.

Ensure product quality and packaging

The quality of the product must be checked before shipment to ensure that it meets user expectations and descriptions. Use appropriate packaging materials to prevent items from being damaged during transportation.

Communicate and solve problems in a timely manner

When encountering delayed delivery, logistics and other problems, merchants need to proactively communicate with users to resolve them. Provide multiple customer service channels (such as email, online chat, or phone) to ensure that users can contact the merchant and receive help in a timely manner.

Continuous improvement and optimization

Merchants should continue to improve the delivery process based on actual delivery conditions and user feedback. Through data analysis and evaluation, we can understand the problems, find directions for improvement, and continuously improve delivery capabilities and service quality.

2. Wish profit margin algorithm and influencing factors

Profit rate calculation formula

For sellers on the Wish platform, product pricing determines the profitability of each transaction. The specific calculation formula is: product selling price – shipping fee – product cost – Wish platform handling fee – withdrawal handling fee = gross profit.

Influencing factors

• Product cost: includes purchase cost and transportation cost.
• Product pricing: Factors such as procurement costs, market demand, competitor pricing, etc. need to be considered.
• Operating costs: The Wish platform charges a 15% commission, and the payment channel charges an additional 1% handling fee.
• Product sales: The initial promotion strategy has a certain impact on pricing.

3. Factors affecting the accuracy of Wish tag algorithm

Product pictures

Upload high-quality original images, and control the number within 6 to ensure a good visual experience on the mobile phone.

Product title

The title should be concise and clear, accurately describing the product information.

Tag tag

Set accurate Tags to help increase traffic conversion rate; adding tags in small languages ​​can increase the chance of being searched.

Avoid competing with popular Tags

New sellers should not rely too much on hot words and try to think reversely or adjust the order of tags to gain more exposure opportunities.

4. Working principle of Wish recommendation algorithm

Data collection

Collect user historical behavior data (such as purchase records) and product information (such as price, category).

Feature extraction

Based on the collected data, extract user and product feature vectors.

Similarity calculation

Use statistical methods to calculate the similarity between users and products.

Recommendation generation

Generate a personalized recommendation list based on the similarity calculation results.

Result display

Show the user a list of recommended products.

To sum up, the Wish platform not only focuses on merchants’ shipping efficiency and service quality, but also helps merchants improve product exposure and conversion rates through refined management and scientific algorithms. We hope that the above content can help merchants better understand and apply Wish’s rules and technical methods to achieve business growth.