BUY BOX is Amazon’s gold shopping cart. Every seller hopes to grab it. It is located in the upper right corner of the product detail page. It is the most convenient shopping place for customers to see when shopping. Grabbing the gold shopping cart is grabbing orders. The gold shopping cart can enhance product exposure and help improve sellers’ performance. If the seller has a gold shopping cart, it means that more orders will be generated.
What factors will affect the acquisition of Buy Box?
Professional sellers.
First, sellers must register as professional sellers. Sellers are not entitled to Buy Box.
Adequate inventory.
Buy Box will bring huge sales to the product. It is difficult to win Buy Box for a product with a decreasing inventory.
The price of the product is competitive.
Price is the most important factor affecting the acquisition of Buy Box. Therefore, sellers must ensure that your listing has a competitive price. Sellers can determine the gap between product prices and other sellers by looking at some useful data, and check the pricing suggestions in the pricing report, and then price the product.
Good account.
Amazon will evaluate the seller’s delivery method, transportation speed, order out-of-stock rate, buyer rating, number of ratings, customer service and other information to judge the performance of the seller’s account. Sellers need to pay special attention to the order defect rate, which includes three indicators: A-TO-Z claim rate, error rate, and return and refusal rate. Once the order defect rate is greater than 1%, the seller’s possibility of obtaining the BuyBox will be greatly reduced.
How does Amazon get the gold shopping cart of the buybox?
Try to use FBA for transportation.
The FBA evaluation platform is conducive to the security and reliability of the evaluation account and is conducive to the stability of the account. It is also possible to add a BuyBox for the seller.
Provide customers with quality service.
Amazon has always put the customer experience first, so sellers must respond to customers quickly and ship in a timely and fast manner. It is very important to have a good customer indicator.
Keep sufficient inventory.
Keep sufficient inventory to increase the possibility of obtaining the BuyBox.
Reduce the out-of-stock rate of orders.
The order defect rate mainly includes three aspects: negative evaluation, A-to-Z, and ChargeBack. We are responsible for product quality, communicate well with customers, and do not let the defect rate exceed the standard.