Detailed explanation of Wish platform merchant entry rules and analysis of push service rules

Today, cross-border e-commerce platforms have become one of the important channels for many merchants to expand the global market. Among many cross-border e-commerce platforms, Wish stands out for its global user base and market influence. As a merchant who intends to do business on the Wish platform, it is crucial to understand and abide by the merchant entry rules on the Wish platform. This article will explain in detail the merchant entry rules on the Wish platform and discuss the merchant push service rules to help you avoid problems during the entry process and create smooth operations.

Merchant entry rules

1. Certification requirements

The Wish platform requires merchants to provide valid business licenses and identity certificates to verify the legitimacy and authenticity of the merchants. A valid business license is the first requirement for merchants to settle in, while proof of identity is used to verify the merchant’s identity information.

2. Product quality and compliance

As a cross-border e-commerce platform that values ​​user experience, Wish has strict requirements for the quality and compliance of the products it provides. Merchants need to ensure that their products are of good quality, comply with local laws and regulations, and have no infringement or prohibition issues.

3. Platform fees and policies

The Wish platform has some fee and policy requirements for merchants. Merchants need to understand and be clear about the platform’s fee structure, such as sales commissions, advertising fees, etc., and abide by the platform’s policies, such as refunds, after-sales services, etc.

4. Brand intellectual property protection

The Wish platform attaches great importance to the protection of brand intellectual property rights. Merchants should ensure that their products do not infringe the intellectual property rights of others, such as trademarks, patents and copyrights. Merchants should actively cooperate with the Wish platform to verify and protect brand intellectual property rights.

5. Accuracy of product information

When selling products on the Wish platform, merchants need to ensure that the product information provided is accurate, including product description, price, specifications, packaging, etc. Providing accurate product information helps consumers make clear purchasing decisions and increases the satisfaction of the shopping experience.

6. Logistics and delivery requirements

The Wish platform encourages merchants to provide fast and reliable logistics services to ensure timely delivery of buyer orders. Merchants need to cooperate with reliable logistics partners to provide buyers with a good logistics experience and handle logistics issues and customer complaints in a timely manner.

7. Customer service standards

The Wish platform has high requirements for merchants’ customer service quality. Merchants should promptly respond to buyers’ inquiries and complaints, resolve order issues, and provide good after-sales service. Proactively communicate and cooperate with buyers to establish good customer relationships.

8. Business integrity and compliance with rules

The Wish platform focuses on integrity management and legal compliance. Merchants should abide by the rules and policies of the platform and shall not engage in illegal activities such as fraud, false propaganda, malicious competition, etc. Adhere to honest management and establish good goodwill and reputation.

Merchant push service rules

If you want to operate a platform, you must operate according to the rules of the platform. Although Wish has a relatively low barrier to entry, the platform rules are quite strict, and each link has specific rules. Let’s take a look at what are the rules for Wish merchant push service?

1. Wish Merchant Push Service Rules

The platform requires that the theme, picture, label and price of the product must be strictly reviewed. The theme description must be concise and clear. The product picture must be clear and beautiful. The size should preferably be set according to the size recommended by the platform. The picture must be prominent and eye-catching.

2. Factors affecting Wish merchant push

1. Initial matching: Whether to push or not depends on the Wish platform preference. Pushing is done through preliminary matching, that is, matching through group pictures, tags, topics, and especially tags.
2. Initial traffic conversion: Next is the conversion of initial traffic. If the conversion rate is not ideal, the push is less likely. The expedient is to further increase the possibility of push through supplementary orders, but the key point still lies in the product.
3. Product market and service data: Product market and service data are relatively leading. 90% of industries on the wish platform have been assigned categories. Once a product is put on the shelves, the product market and service data will be will appear gradually. The store’s praise rate, DSR score, delayed shipment rate, etc. will all surface. As long as it can be done well, it will become more and more prominent. Wish will consider store service data when pushing product traffic.
4. Account activity: Account activity refers to frequent logins to the account. Products must be issued continuously to let Wish know that the store is operating, so that they can be pushed.
5. Product is the key: From a long-term perspective, product market and service data as well as store service data are more critical. If these two parts are done well, they will provide a strong backing for the product. Brushing orders is regarded as a magic weapon, and the key lies in the product.

Relevant rules for delivery

How is a wish order counted as delivered?

• Orders shipped to Canada.
• To the United States, the United Kingdom, France, and Germany, the product unit price + shipping fee is US$10 or more.
• An additional 14 countries have been added.
  • Spain, Denmark, Sweden, Costa Rica and South Africa all have products with a total price of $10 or more.
  • Italy, Brazil, Saudi Arabia, the total product price exceeds 7 US dollars.
  • Argentina, the total product price exceeds US$5.
  • Products from Ecuador, Mexico, Chile, Colombia and Russia all cost $3 or more.

Rules related to proper investment on wish merchant platform

• Orders must be confirmed and shipped within 7 days.
• Orders must be delivered by the logistics service provider within 30 days.
• Orders must use a logistics service provider approved by wish and provide final logistics tracking information.

To sum up, the Wish platform has strict rules and requirements for merchants to settle in and push services, aiming to provide users with high-quality products and services. Merchants need to have a deep understanding of these rules and continuously optimize their products and services to succeed on the Wish platform.