Wish platform product listing and logistics selection strategy: a comprehensive guide from rules to practice

As a world-renowned cross-border e-commerce platform, Wish not only imposes certain restrictions on the number of products sellers can put on the shelves, but also puts forward clear requirements on the quality, compliance and logistics options of products on the shelves.

1. Quantity and quality requirements for products on Wish shelves

1. Quantity limit

• New seller restrictions: Newly registered sellers will face strict listing restrictions in the initial stage so that they can be reviewed and evaluated by the Wish platform.
• Account level restrictions: The Wish platform divides different account levels according to the seller’s sales performance and account activity. Sellers at different levels enjoy different listing quotas.
• Daily Quota Limit: In addition to account level-based limits, Wish will also set a specific upper limit on the number of products listed daily.

2. Quality and Compliance Requirements

• Product quality requirements: Wish has very strict requirements on product quality and description. Sellers must ensure that the products on the shelves are of good quality and provide accurate and clear descriptions and pictures.
• Contraband items restrictions: The platform prohibits the sale of imitations, counterfeit goods, dangerous goods and other contraband items.
• Price and inventory management: It is necessary to update the price and inventory information of products in a timely manner to avoid out-of-stock or price errors.
• Customer service and return and exchange policy: Provide high-quality customer service, respond to customer inquiries and complaints in a timely manner, and comply with the platform’s return and exchange policy.
• Choose the correct product category: Ensure that the product can be correctly displayed to the target customer group.

2. Choose the appropriate logistics channel

1. Common logistics partners

Wish has established cooperative relationships with many logistics partners such as DHL, UPS, and FedEx.

2. Shipping method selection

• Express Shipping: For small items and urgent delivery orders.
• Postal Service: Affordable and ideal for orders that don’t have high delivery time requirements.

3. Considerations

• Speed ​​and delivery time: Choose the fastest channel based on the specific needs of your target market.
• Cost Control: Comprehensively consider various expenses and make economical choices.
• Target market and product attributes: Choose the most appropriate logistics solution based on product characteristics and destination.

3. Detailed explanation of Wish product listing rules

1. The importance of listing rules

• Ensure product compliance: Wish ensures the quality and safety of all products sold through strict listing rules.
• Maintain platform reputation: Enforcing listing rules helps build a safe and reliable shopping environment.

2. Specific requirements

• Product quality and safety: Sellers need to provide products that meet standards.
• Intellectual Property Protection: It is strictly prohibited to sell goods that infringe on the intellectual property rights of others.
• Compliant labels and copy: Products must be accompanied by compliant labels and documentation.

3. Comply with policy

• Understand the listing rules: Read the platform rules carefully to make sure you don’t violate any terms.
• Supply Chain Management: Choose legitimate and reliable suppliers.
• Product Certification: Obtain the necessary certifications to increase buyer trust.

4. Choose the right equipment to open a Wish store

Although using a computer can provide a better operating experience and richer functions, it is not a necessary condition for opening a Wish store. A tablet or smartphone can also complete basic store management tasks.

5. Product types prohibited from listing on Wish platform

Including but not limited to imitations, copyright-free products, service projects, virtual products, dangerous goods, adult products, etc. Sellers who violate the regulations may face the risk of having their account permissions restricted or even closed.

6. Wish Merchant Policy

• It is prohibited to upload products that contain inappropriate content: such as obscene images, racially charged remarks, etc.
• No unauthorized images or text.
• Self-purchasing is prohibited.
• Violations of the Product Upload Policy will result in penalties.

7. How to choose the right products to put on the shelves

• Understand customer needs: Research target markets through social media and other channels.
• Use data to select products: Use third-party tools to analyze market trends.
• Follow vertical apps: Observe the best-selling products in vertical apps launched by Wish.
• Layout product lines: Design a product portfolio based on the characteristics of the target customer group.
• Study the age distribution of users: Wish users are mainly concentrated in the 15-25 age group.

8. Penalty Guidelines for Wish Platform

Wish has set up a variety of penalty mechanisms for non-compliant content. For example, behavior such as modifying products, selling prohibited items, misleading descriptions, etc. will be subject to varying degrees of financial penalties.

9. Wish logistics order number release time requirements and FAQs

• Logistics tracking number submission deadline: Complete within five days.
• How to handle an order that is determined to be a false order number: You can appeal.
• Guidelines for subcontracting overweight packages: Try to avoid subcontracting.

Through the above content, we can see that the Wish platform has clear regulations and requirements for sellers in every aspect from product listing to logistics selection. Sellers must strictly abide by relevant regulations in the business process to ensure the smooth development of business [[1].

I hope the above information is helpful to you!