Guide to opening a store on Wish platform: Detailed explanation of registration conditions and procedures

As a world-renowned cross-border e-commerce platform, Wish platform has attracted the attention of many sellers. This article will introduce in detail the conditions and procedures for registering a seller account on the Wish platform to help sellers better understand and meet these conditions.

Registration conditions

Legal Compliance and Qualification Requirements

When opening a store on the Wish platform, sellers need to ensure that the products they sell comply with relevant laws and regulations. In addition, sellers may need to possess some specific qualifications or certificates, such as franchise certificates, food hygiene licenses, etc. The specific requirements may vary according to different industries and product categories.

Merchant registration and certification

Opening a store on the Wish platform requires merchant registration and certification. Sellers need to provide personal or company-related information, such as identification, contact information, business registration documents, etc. In addition, according to the requirements of the Wish platform, sellers may need to undergo additional certifications, such as business license certification, bank account verification, etc., to ensure the authenticity and legality of the merchant’s identity.

Product quality and after-sales service capabilities

When opening a store on the Wish platform, product quality and after-sales service capabilities are important considerations. Sellers need to ensure that the products they sell are of good quality and legal to meet consumer needs and expectations. At the same time, sellers need to have good after-sales service capabilities and handle customer problems and complaints in a timely manner to provide a good shopping experience and maintain brand image.

Good management and operational capabilities

Opening a store on the Wish platform requires good management and operation capabilities. Sellers should be able to effectively handle operational issues such as orders, inventory management, and logistics distribution. At the same time, sellers need to have good market sensitivity and marketing strategies to increase product exposure and sales.

Registration process

Personal store registration process

1. Log in to the Wish Merchant Platform and select “Free Use” to enter the registration process.
2. Fill in the registration information, including email address, store name, password, verification code, etc. Please note that email addresses and store names must be unique.
3. Add contact information including first name, last name, street address, country, state, city, postal code, phone number, etc. All content must be true and valid, and can be filled in Simplified Chinese.
4. Fill in the store information, including the current commonly used platforms, the store’s sales last year, inventory/warehouse location, product categories, etc. Please read Wish’s Terms of Service and Policies carefully.
5. Confirm your email address, check the “Confirm your email address” checkbox on the “Welcome” page, and click the “Start” button. Please check your email and Wish will send a confirmation email to your email.
6. Confirm phone number, check the “Confirm your phone number” checkbox on the “Welcome” page, click the “Start” button, fill in the correct phone number as required, and click “Send Code” ” button and you will receive a verification code from Wish.
7. Add payment information, check the “Add your payment information” checkbox on the “Welcome” page, click the “Start” button, select a third-party payment provider supported by the platform, and fill in your All payment information is bound to the payment method.
8. Add products to your store, check the “Add products to your store” checkbox on the “Welcome” page, and click the “Start” button to enter the add product page. Fill in the basic product information, including product name, product description, label, unique ID, etc.
9. Verify your store. In this step, you need to select the store type you are applying for as “Individual” or “Company”. For individual merchants, please select the “I am an individual” option.
10. Sign the agreement between Wish and the merchant Please be sure to read the terms of Wish’s agreement carefully and sign, and then you will enter the final step.
11. Open a store Before opening your store, please make sure you understand Wish’s brand university policy. If you have a brand or brand authorization, you can upload brand certification to speed up product review.

Corporate store registration process

All registration steps for a corporate store are exactly the same as those for a personal store. Before the registration step of “Help us verify your store”, when asked to choose whether the store type you are applying for is “Individual” or “Company”, enterprise merchants please select “I am a company”.

Conclusion

Opening a store on the Wish platform requires meeting a series of conditions. Sellers need to meet legal compliance and qualification requirements, conduct merchant registration and certification, ensure product quality and after-sales service capabilities, and have good management and operational capabilities. By meeting these conditions, sellers can better adapt to the requirements of the Wish platform, provide high-quality goods and services, establish good relationships with consumers, and achieve business development goals.

I hope the information in this article can help sellers better understand the registration conditions and procedures of the Wish platform, and open a store smoothly and achieve success.