Detailed explanation of Wish platform features and hidden rules
As an emerging App-based cross-border e-commerce platform, Wish has a high reputation in the U.S. market. Its core categories include clothing, accessories, mobile phones, gifts, etc., with most of the products coming from China. This article will introduce in detail the characteristics of the Wish platform, the e-commerce model and some hidden rules.
Features of Wish platform
1. Encourage users to register through social media
Wish encourages users to register through social media accounts such as Facebook and Google+, which not only increases users’ interaction with the platform, but also helps Wish recommend products based on users’ interests and enhance user experience.
2. Focus on core products
Wish invests most of its resources into user interface and mobile app improvements to ensure the stability and user experience of the core platform, rather than spreading them across multiple different revenue streams.
3. Combine social media with shopping experience
Wish’s application is designed like a social platform, where users can follow other users, view their favorite products, and exchange Wish lists, further enhancing user participation and social interactivity.
Wish’s e-commerce model
Profit model
The Wish platform mainly charges a 15% commission for each transaction, and merchants do not need to pay platform fees, deposits or promotion fees.
Technical model
Wish downplays the category browsing and search functions in the traditional sense, and instead adopts the method of related recommendation, using intelligent recommendation technology to maintain invisible interaction with users and improve user stickiness. At the same time, it also displays product images in a waterfall flow format like Pinterest.
Business method
Wish uses intelligent push algorithm technology to empower e-commerce and adjust the website language according to different countries and regions to make it more localized. In addition, Wish also attracts sellers and activates market vitality through low threshold and free entry.
Invisible rules of Wish platform
The importance of matching
A major feature of the Wish platform is personalized recommendations. It creates exclusive browsing tags for each user through background settings and recommends products accordingly. Therefore, sellers need to pay attention to the management of product titles and tags to improve matching.
Strict control over imitations
The issue of counterfeit goods is taken seriously on the Wish platform. After joining the anti-infringement alliance, Wish implements strict supervision on all suspected counterfeit goods, especially those pictures with well-known brand logos, blurred LOGOs or unclear expressions of models. Any violation of intellectual property rights will result in heavy fines and removal from the shelves.
Factors affecting traffic
On the Wish platform, product pricing and delivery speed may affect store traffic. Sellers should pay close attention to these factors to ensure smooth store operations.
Through the above analysis, it can be seen that the Wish platform has occupied a place in the cross-border e-commerce field with its unique social shopping experience, intelligent recommendation technology and strict intellectual property protection measures. For merchants who want to join Wish, it is important to understand and abide by these rules.