A complete guide to developing popular products on Wish platform: a comprehensive guide from product selection to marketing

As a leader in mobile cross-border e-commerce, the Wish platform’s unique push mechanism makes the development of popular products one of the core competitiveness of sellers. This article will integrate the principles and methods of hot product development as well as specific strategies for cooperation with factories, aiming to help merchants better understand and master the hot product creation process on the Wish platform.

Principles of hot product development

First of all, popular products must comply with the characteristics of the mobile Internet on the Wish platform. This means that the product should be relevant to daily life, and the image quality should be suitable for viewing on mobile phones. In addition, price is no longer the only competitive advantage. Intellectual property rights, design features and service quality are the keys to winning customers. Tag setting is equally important, and efforts should be made to accurately describe product characteristics.

Customer experience first

Wish attaches great importance to user experience, so shipping speed and logistics tracking services are crucial. Sufficient inventory can not only ensure customer purchasing experience, but also increase the probability of system push. Continuous new product development capabilities are also one of the criteria for the system to judge seller activity.

Methods and techniques for discovering hot-selling products

1. Hot search list: Regularly check the Wish platform’s hot search list and analyze the characteristics of hot-selling products.
2. Sales Ranking: Learn which products are most popular in the market through sales ranking.
3. Keyword search: Use the keyword search function to find potential hits.
4. Social Media Observation: Pay attention to social media dynamics and capture consumer preferences.
5. Competitive product analysis: Study competitors’ product strategies and learn lessons.
6. Data Analysis: Use the data analysis tools provided by Wish to tap market potential.
7. User feedback: Pay attention to user reviews and continuously improve product quality.

Methods and strategies for successfully creating hot-selling products

1. Market research: In-depth understanding of the target market and determination of product positioning.
2. Product Innovation: Emphasize the uniqueness and innovation of products.
3. Quality Assurance: Ensure product quality and build consumer trust.
4. Pricing strategy: Reasonable pricing to balance profit and attractiveness.
5. Precision Marketing: Use platform tools to achieve precise reach of target users.
6. User experience: Improve product experience and enhance user stickiness.
7. Customer Service: Provide efficient customer service support to improve customer satisfaction.

Use factory resources to develop products

1. Choose a factory of appropriate size: Priority will be given to factories with 30-200 employees.
2. Build a cooperative relationship: Detailed introduction to the operation mode of Wish platform to enhance mutual trust.
3. Combining the cooperation process: Develop detailed product information templates to facilitate docking.
4. Regular communication and feedback: Provide timely feedback on sales status and adjust quotation strategies.
5. Exclusive product licensing: Strive for exclusive sales rights for new products to build competitive advantage.

Through the application of the above methods and strategies, merchants can more scientifically develop popular products on the Wish platform and maximize commercial value.