Amazon’s CPC advertising, the full name of which is Cost Per Click, is a click-through advertising. It is an important paid traffic diversion tool launched by the Amazon platform for sellers to promote products. CPC advertising can help new listings quickly obtain a large amount of traffic, allowing the system to capture and collect a large number of keywords, and issuing orders through keywords can also improve the ranking of keywords. It can also stabilize the ranking of stable listings, occupy category positions, and increase brand exposure. This article analyzes the problem of Amazon CPC advertising.
1. What is the principle of CPC advertising deduction?
CPC=next Ad Rank score/seller’s quality score+0.01=(next Bid*next quality score)/seller’s quality score+0.01.
2. What are the types of CPC advertising?
It is divided into promotional advertising (SP), product promotion advertising (SB) and promotional advertising (SD). Among these promotions, brand promotion and display promotion advertising are only eligible to be opened after brand registration; product promotion advertising can be opened without brand registration.
3. Under what circumstances can products not be placed CPC advertising?
Non-professional sellers are not entitled to use CPC advertising.
Goods without shopping carts.
Adult products, tobacco, digital photography, jewelry, UK clothing and surveillance care products.
Other restricted goods.
Fourth, what are the common misunderstandings of CPC advertising?
Because of excessive control of ACOS, additional exposure opportunities are given up.
Low budget leads to the budget being spent in the first half of the day, and no disclosure in the second half of the day.
Lower bid prices will cause advertising rankings to drop, display to decrease, and traffic to decrease.
Not paying attention to advertising performance after release will lead to poor advertising exposure, clicks, and conversions.
Not denying invalid traffic in time, then advertising is wasted, lowering conversion rates, lowering advertising quality scores, and creating a vicious cycle.
Not denying negative words in advance, and ignoring many irrelevant words.
Not analyzing reports, not finding problems with advertising, and not being able to solve problems.
The large number of words selected makes it impossible to accurately identify traffic entry points.
The above is an analysis of Amazon CPC advertising issues, I hope it will be helpful to you.