Wish store’s efficient discount strategy and analysis of reasons for failure to pass the review
In the highly competitive e-commerce market, attracting customers to buy is one of the top priorities of every Wish store owner. In order to help sellers attract more customers, increase sales and visibility, the Wish platform provides a variety of discount strategies, including coupons and discount codes, regular discount activities, wholesale and group buying strategies, tie-in sales and bundle sales, limited time sales and flash sales. purchasing activities.
Non-compliant product description
The review standards for Wish stores are very strict on product descriptions, and non-compliant product descriptions are one of the common reasons for failure in review. When entrepreneurs write product descriptions, they should ensure that the content is accurate and clear, and follow the description format specified by the platform.
Low quality product images
In a Wish store, product images are an important factor in attracting users’ attention and increasing sales. If the product images provided by the entrepreneur are blurry, color-distorted, or inconsistent with the actual products, it is likely to fail the review. Therefore, before uploading product images, be sure to ensure that the images are of high quality and can truly show the features and details of the product.
Irregular after-sales service policy
Another common reason why Wish stores fail to pass the audit is non-compliant after-sales service policies. When setting up after-sales service policies, entrepreneurs should abide by the platform’s regulations and provide clear return and exchange policies, warranty periods and other information.
The negative review rate is too high
The negative review rate of a Wish store is one of the important considerations in the review. If an entrepreneur’s store has a too high negative review rate, it is likely that the review will not pass. In order to avoid high negative review rates, entrepreneurs need to pay attention to user feedback and evaluations, handle order issues in a timely manner, and provide satisfactory solutions.
The seller did not fill in the information truthfully
The Wish platform generally requires sellers to fill in information truthfully, such as store address, legal person address, etc. Otherwise, the first review will not be passed.
The seller’s certification photo is not clear
When uploading photos, sellers need to ensure that the photos are clear. They cannot use cameras to beautify the photos. They need to ensure that the photos are authentic.
The seller’s product pictures do not meet the platform requirements
The platform has relevant requirements for the products uploaded by sellers during review, such as product pictures, titles, descriptions, etc. If the picture information does not comply with the platform’s regulations, it will also lead to failure in the review.
The products listed by the seller are fake or imitation products
The Wish platform is very strict in reviewing infringing products, so sellers need to pay attention to avoid product infringement.
The seller’s product titles and descriptions use unauthorized brand names
If the seller sells an authorized brand, he or she needs to obtain a brand authorization certificate, otherwise the review will fail.
In summary, Wish stores have a variety of discount strategies to choose from to attract more customers to buy. Sellers can choose the most suitable strategy based on their products and target customer groups, and continuously optimize and improve to improve sales results and customer satisfaction. By using these strategies wisely, Wish store owners can grow their business and stand out in a highly competitive market. At the same time, entrepreneurs need to abide by the regulations of the platform and provide high-quality products and services to increase their chances of passing the review.