Temu novice sellers are participating in the event for the first time, but it is difficult to judge how to set the event inventory. This article provides a detailed introduction to the Temu event inventory setting and the first half of the year event.
Can I prepare less inventory during the Temu event promotion?
There is no fixed standard for the setting of Temu event inventory. Its setting should be based on the characteristics of the product itself, market demand, and the sales target of the merchant. You can refer to the following strategy for setting Temu event inventory.
Temu event inventory setting strategy:
1. Product characteristics
Some products may be easily favored by consumers and may be more popular during the event. For these products, merchants can consider increasing inventory.
2. Market demand
During the event, the demand for some products may increase suddenly. Through market research and historical sales data, merchants can predict and adjust inventory accordingly.
3. Sales target
A reasonable sales target should be set and inventory should be set according to this target.
4. Supply Chain Situation
It is also very important for merchants to consider the supply chain situation. Make sure you have enough production capacity to cope with the additional demand during the event, and also take into account the logistics time.
5. Risk Control
When setting up the activity inventory, you should also consider risk control. For example, if the demand for a certain product far exceeds expectations, it may lead to insufficient inventory. Therefore, when setting up inventory, you should leave a certain margin to deal with such risks.
Temu platform first half of the year activities:
Spring Promotion
During the spring promotion, the Temu platform will launch a large number of coupons, full reduction activities and other benefits to help merchants and consumers better promote and sell products. In addition, there are also limited-time flash sales, group purchases and other interactive links, so that consumers can enjoy more fun while shopping.
618 Carnival
Like other domestic e-commerce platforms, during the 618 Carnival, the Temu platform will launch a large number of discounts, allowing consumers to buy cheaper goods.
Black Friday Promotion
Black Friday is a traditional shopping carnival in Europe and the United States. During this period, the Temu platform will launch a large number of discounts so that consumers can buy cheaper goods. At the same time, there are various lucky draws, interactive games and other links to give consumers more surprises when shopping.
The above content is about the Temu event inventory setting and the first half of the year event. In general, sellers participating in Temu event promotions need to prepare inventory according to their actual situation, consider multiple risks, and ensure the smooth progress of the event.