Detailed explanation of return items on Wish platform and surface mail logistics guide

Overview of return items on Wish platform

In the daily operations of the Wish platform, returns will inevitably be encountered. To ensure a smooth returns process, Wish merchants need to understand which products are eligible for return and how to declare these products correctly.

Returnable product conditions

Only if products have shipping information, they can be included in Wish’s returns program. Currently, this policy mainly applies to orders destined for the United States and some European countries.

United States direction

Merchant needs to have a warehouse in the United States for storing returned goods, and this warehouse can only accept returns from the United States.

European direction

Merchant can set up return warehouses in multiple European countries, and these warehouses can receive returned goods from users in the corresponding countries. It should be noted that returns from Europe are not required to be consistent with the order destination country.

Information required for declaration

US Return Program

• Warehouse address
• Product logistics information (including height, width, length, weight)

European Returns Program

• Warehouse details (address, phone, email)
• Product logistics information (weight, height, width, length)

If the merchant’s products are included in the return items and meet the refund reasons recognized by the platform (such as quality issues), then these products need to be returned to the designated address before being returned. Wish will generate a prepaid refund label based on the logistics information provided, and the return cost will be deducted from the merchant’s account.

List of European countries that support returns

France, Germany, United Kingdom, Italy, Latvia, Lithuania, Luxembourg, Ireland, Malta, Netherlands, Norway, Austria, Belgium, Bulgaria, Croatia, Denmark, Estonia, Finland, Greece, Hungary, Portugal, Romania, Serbia, Slovakia, Spain, Sweden and Switzerland.

Instructions for surface mail for Wish sellers

The Wish platform allows sellers to use surface mail services, but they need to pay attention to the following matters to ensure the healthy development of their stores.

Conditions and restrictions for surface mail

• The store should have a certain order volume and good performance;
• Surface mail orders should not be the store’s main source of income;
• The proportion of surface mail should not exceed 30% of the total order volume;
• Product positioning needs to be adjusted to avoid over-reliance on surface mail.

Product Selection Challenge

It is difficult to find products suitable for $2 free shipping. The competition for such products on the market is fierce and traffic is limited.

Financial pressure

The higher the sales volume of surface mail products, the more advance funds are required, and due to the longer loan cycle (about 90 days), it will cause greater financial pressure on the seller.

Surface mail logistics services

• European Surface Mail: Covers most countries in Europe, delivery time is 7-15 working days; supports general cargo and items with built-in batteries; maximum weight is 2 kg; volume limit is no more than 600mm on one side Or the sum of length, width and height does not exceed 900mm.
• U.S. Surface Mail: Discounted prices, service covering the United States; delivery time is 7-10 working days; general cargo and items with batteries can be sent; the maximum weight is also 2 kg.

By properly planning product portfolio and logistics strategies, Wish sellers can control costs while improving user experience.

The above content is compiled from the Wish platform return policy and postal logistics guide, which is designed to help merchants better understand and respond to changes in platform rules.