Individual sellers’ guide to opening a store on the Wish platform and the types of products suitable for sale

1. Are individual sellers suitable for the Wish platform?

The Wish platform supports individual registration and opening of stores, and the threshold is relatively low. Individual sellers only need to provide identification documents, submit relevant information according to platform guidelines and pass certification. In addition, the Wish platform provides a variety of payment options for users in different countries and regions, making it easier for global sellers to choose the most suitable payment method according to their own needs.

Although the Wish platform is open to individual sellers, it also imposes certain requirements, including but not limited to selling only legally authorized products; ensuring that the goods sold are physical and providing complete and accurate product information; and ensuring fast and reliable Shipping services, etc. Therefore, individual sellers should fully understand these conditions before settling in to reduce business risks.

2. Analysis of the advantages and disadvantages of the Wish platform

Platform advantages

1. Accurate push algorithm: Wish uses advanced algorithm technology to achieve personalized recommendations for users, which helps improve conversion rates.
2. Low entry barrier: For individual sellers who are new to cross-border e-commerce, Wish is relatively easy to operate.
3. Mobile-first strategy: Currently, the vast majority of transactions occur on mobile devices.

Platform Disadvantages

1. Long product review cycles: Sometimes it takes months to get review results.
2. Higher commission fees.
3. The logistics and distribution system needs to be improved: Currently, only sellers are supported to arrange their own distribution, and there is a lack of official logistics support.
4. Strong product quality standards.

3. What products are suitable for individual sellers to sell on the Wish platform?

1. Products in line with trend trends: Since Wish’s main markets are in Europe and the United States, fashion products are more popular.
2. Easy-to-operate products: Choosing products that are easy for customers to understand and use can reduce after-sales problems.
3. Branded products: By establishing your own brand, you can effectively avoid infringement disputes and enhance competitiveness.

4. Current competitive strategy of Wish platform

With the changes in the market environment, the era of blindly pursuing the number of SKUs has passed. Nowadays, refined operations have become mainstream, and sellers need to comprehensively consider product selection from multiple dimensions such as category advantages and seasonal changes. This means that if you want to succeed on the Wish platform, you need to continuously improve your product selection capabilities and pay attention to every factor that may affect sales.

To sum up, although the Wish platform provides opportunities for individual sellers, it also comes with challenges. To succeed on this platform, you not only need to have certain experience in e-commerce operations, but you should also be sensitive to market dynamics. As the cross-border e-commerce industry continues to develop, sellers who can adapt to this new trend will be more likely to succeed.