Analysis of the main differences and characteristics of Pinduoduo’s international stores and domestic stores

Pinduoduo is a well-known e-commerce platform in China. In addition to providing merchants with opportunities to open domestic stores, it has also expanded the field of cross-border e-commerce, allowing merchants to open international stores. This article will analyze in detail the differences and characteristics between Pinduoduo’s domestic stores and international stores from various aspects such as store management, product management, store marketing, delivery management, after-sales management, and account funds.

1. Differences in store management

There are obvious differences in store management between Pinduoduo’s international stores and domestic stores. International stores do not need to upload a business license, and do not support store upgrades and one-click new store opening. If you need to upgrade, you need to communicate with the platform operation. In addition, international stores only support the entry of overseas companies and do not support domestic companies. This regulation ensures the authenticity and compliance of international stores.

2. Features of product management

In terms of product management, Pinduoduo’s international stores are also different from domestic stores. International stores do not need to upload a license when publishing products, but they need to upload brand qualifications. In addition, international stores can set purchase limits and choose not to support 7-day no-reason returns and exchanges. These features make international stores more flexible in product management and better able to meet consumer needs.

3. Differences between marketing and customer service

In terms of marketing and customer service, there are also differences between Pinduoduo’s international stores and domestic stores. International stores currently do not support ordering cashback activities and overseas live broadcasts, which limits their marketing methods to a certain extent. In terms of customer service, international stores do not support price reduction reminders and batch reminders, which requires merchants to be more meticulous and patient when communicating with customers.

4. Differences between delivery and after-sales

Delivery and after-sales are crucial links in e-commerce operations. Pinduoduo’s international and domestic stores also have different regulations in this regard. The shipping address of international stores needs to be set to overseas and Hong Kong, Macao and Taiwan, and the corresponding shipping method needs to be selected according to the type of product. The specific operation method is as follows: In the logistics tool-freight template, select the shipping location as overseas and Hong Kong, Macao and Taiwan, and then add a bonded warehouse or customs for shipment in store management-store information-subject information-bonded warehouse/customs management. information. In terms of after-sales, international stores do not support some services such as return package shipping and fast refunds, and consumers must bear relevant taxes and fees when they refuse or return goods without reason. These regulations require merchants to be more cautious and efficient in shipping and after-sales processing.

5. Differences in account funds

Finally, there are also differences in account funds between Pinduoduo’s international and domestic stores. International stores do not need to manually recharge the deposit, the initial payment will be directly locked as the store deposit. At the same time, international stores also have specific requirements for cash withdrawal amounts and conditions, and merchants need to pay attention to the management and planning of account funds.

To sum up, there are obvious differences between Pinduoduo’s international and domestic stores in terms of store management, product management, marketing and customer service, delivery and after-sales, and account funds. When merchants choose to settle on a platform, they need to fully understand these differences and make decisions based on their own business needs and goals. By rationally utilizing the various functions and policies of the Pinduoduo platform, merchants can better expand the market, improve performance, and achieve greater business value.