How Doudian sellers can effectively use expert exclusive links to increase sales

With the rapid development of the short video and live broadcast industries, Doudian has become an important platform for many sellers to expand their business and achieve commercial monetization. This article will introduce in detail how Doudian sellers can use expert exclusive links to improve sales performance.

1. Understand the functions and activation process of Doudian

The functions of Doudian mainly include three parts: personal homepage display window, video e-commerce, and live broadcast e-commerce. These functions are activated in order:

1. Personal Homepage Showcase: It can be opened with zero fans, but you need to apply for the [Personal Homepage Showcase] permission first. Only after you complete the novice task, that is, add 10 products to the showcase and pass the review, can you unlock the next feature.
2. Video e-commerce permission: After obtaining the showcase permission, the seller can publish two videos with a shopping cart. The products must be related to the video content.
3. Live broadcast e-commerce permissions: Accounts with video e-commerce permissions and live broadcast permissions will automatically have live broadcast e-commerce permissions.

2. Choose the appropriate product type

Doudian supports adding two main types of products:

1. Taobao store (requires Taobao account activation)
2. Dou Dian

Sellers can choose the appropriate product type to add based on their own circumstances. In addition, you can also earn commissions by promoting other people’s products through the Taobao Alliance or Selected Alliance, and ensure that the Taobao store is correctly bound to the pid to ensure that the commission can accurately reach the seller’s account.

3. How to create exclusive links for experts

Clear direction

Before looking for experts, sellers should clarify their goals, whether to increase brand exposure or increase sales. This helps in choosing the right talent to work with.

Find the right talent

1. App collection function: Search related keywords in Douyin to find experts related to your products.
2. Recommendations and hot videos: Find the right talent by watching recommendations and hot videos.
3. Store Cooperation: Directly contact the experts who already have small stores for cooperation.

Contact the expert

1. Private chat: Send cooperation intentions through the private chat portal on the master’s homepage.
2. Contribution: Submit the product link to the expert.
3. Intermediary Platform: Contact experts through the intermediary platform for cooperation.

Provide product links

1. Send link directly: Send the product link directly to the influencer and tell them to place the link at the bottom of the video.
2. Application of promotion tools: Use the promotion tools of the e-commerce platform to generate QR codes or short links.
3. Independently generate links: Use your own e-commerce platform or a tool to generate short links to generate product links.

4. Tracking cooperation effects

1. Data analysis: Check the effectiveness of cooperation through the data statistics function of the e-commerce platform.
2. User Feedback: Understand user feedback and purchases of products.
3. Feedback from Experts: Communicate with experts on cooperation status in a timely manner and obtain opinions and suggestions.

Through the above steps, sellers can more smoothly find suitable experts on Doudian to cooperate with goods, and provide clear and effective product links to increase sales and brand exposure.

5. Specific steps for using Doudian to generate links

1. Open Doudian APP: Download and install Doudian APP and log in to your account.
2. Select products to promote: Browse products and find the product page you want to promote.
3. Click the Generate Link button: Click the “Generate Link” button on the product page.
4. Set link information: Select the link type (store link or product link), link style, and link validity period.
5. Copy link and share: Copy the link and share it with potential users.
6. Track link performance: Check link clicks, conversion rate and other data, and adjust promotion strategies.

According to the above steps, sellers can easily generate Doudian links and share the links with potential users for promotion. When setting link information, select appropriate options based on promotion needs, and continue to track link performance to maximize marketing effects.