Temu platform has been online for one year: sellers’ current situation and full analysis of TEMU cross-border e-commerce ERP system

Since the Temu platform was launched, it has experienced rapid development in just one year. Not only has it achieved remarkable results in the European and American markets, it has also gradually expanded to emerging markets such as Southeast Asia and the Middle East. During this process, Temu has faced many opportunities and challenges and is fully prepared for continued expansion.

Overview of platform development

The Temu platform stands out for its amazing growth rate. Within just a few months, the app topped the U.S. Apple App Store download list and remains at the top. The secrets of success behind this mainly include large-scale advertising, affordable price strategies and innovative invitation-based earning mechanisms.

Large-scale advertising

Temu has carried out extensive advertising on various mainstream channels, especially during Black Friday. Although this move has effectively promoted sales growth, it has also intensified competition with other e-commerce platforms, especially independent sites that rely on social media advertising to obtain traffic.

Affordable price strategy

Adhering to the concept of “Team Up, Price Down”, Temu provides users with high-quality and low-priced products through group purchase discounts and other methods. This pricing strategy greatly attracts consumers, thereby increasing sellers’ sales and brand exposure.

Invitation earning mechanism

Users can receive corresponding rewards by inviting others to register and complete their first purchase. This mechanism encourages existing users to actively promote the platform, thereby forming a virtuous cycle and further increasing sellers’ exposure opportunities and potential customer base.

Seller status analysis

So far, more than 30,000 merchants have settled in Temu, showing the market’s high recognition of this emerging platform. The low-threshold entry conditions allow more companies to see the possibility of entering the international market.

TEMU cross-border e-commerce ERP system helps

In order to better serve the seller community, Pinduoduo has specially launched the cross-border TEMU ERP system. The system has powerful functions and simple operation procedures, and supports sellers to implement multiple operations such as product listing and data collection on the Temu platform.

• Product listing: Sellers must first complete store authorization in the Tongtu listing system. After that, Temu product information can be imported through links or page collection, and it can be easily put on the shelves with slight modifications.

• Comprehensive integration: In addition to Temu, Tongtu ERP also achieves in-depth docking with multiple mainstream cross-border e-commerce platforms such as Amazon and AliExpress, allowing users to manage different channels under a unified interface. business.

Conclusion

To sum up, both from the perspective of the growth trend of the platform itself and the development of auxiliary tools, Temu and its related ERP systems have shown great potential and value. In the future, with the continuous improvement of more functions and services, I believe Temu will play an increasingly important role in the global e-commerce field.