TEMU Beginner’s Guide to Sellers: From Operation Model to Precautions

The TEMU platform has achieved remarkable success in the e-commerce field in recent years, attracting the attention of a large number of sellers and consumers. For novice sellers, whether they have no e-commerce experience or no ready-made products, they will face some challenges if they want to start a business on TEMU. This article aims to integrate relevant information and help novice sellers better understand and adapt to the TEMU platform.

Introduction to TEMU’s operating model and process

TEMU adopts a unique self-operated model, allowing sellers to only be responsible for supply and delivery to the warehouse, while the platform is responsible for the rest, such as pricing, sales, marketing, logistics and after-sales. This model simplifies the operation process of sellers, allowing them to focus more on product quality and supply capabilities.

Settlement and product launch

Merchants need to submit an application first and wait for review. TEMU allows companies or individuals to settle in. Even merchants who have opened a store on Pinduoduo can settle in with one click. After passing the review, merchants can upload product information in the background, and buyers can then select products online. If the product is selected, samples must be provided to the platform for offline review. Then, the platform will check the price of the goods and ask the merchants about the cost price and expected profit. The final price is determined by the platform, but the merchants have an opportunity to feedback and negotiate.

Shipping mode selection

TEMU provides two shipping modes for sellers to choose from:

• VMI model: That is the supplier managed inventory model. The seller delivers the goods to the TEMU warehouse, and the platform is responsible for the subsequent logistics costs. However, it should be noted that once the warehouse inventory is insufficient, the product link will be automatically removed from the shelves.
• JIT model: That is, the on-demand shipping model. Sellers do not need to prepare goods in TEMU warehouse in advance. They only need to pre-sell goods on the platform after passing the review, and ensure that the goods are delivered to the destination within 48 hours. Designate a warehouse for timely shipment.

Advice for newbies

For novices who are new to TEMU, it is recommended to start part-time and gradually learn and master the basic operating logic of the platform. In the initial stage, you can choose products with low customer unit prices for testing, and use a small capital investment to observe the market reaction, so as to accumulate experience and judgment.

In addition, the TEMU platform does not charge a deposit in the early stages of opening a store, but only deducts a certain percentage of the purchase price as service fees after the product is sold. This means you can start the project at a lower cost and extract profits over time as your sales grow. Of course, during part-time operations, it is also necessary to reasonably arrange time and capital flow plans. Usually the capital withdrawal cycle is about half a month.

Notes

Although TEMU provides many opportunities for novices, you still need to pay attention to the following aspects in actual operation:

• Familiar with the platform rules: Be sure to read and understand the platform’s regulations in detail before registering to avoid unnecessary violations.
• Pay attention to credibility building: Providing high-quality products and services is the basis for gaining customer trust and an important guarantee for long-term development.
• Selected products: Select potential products for sale based on market demand analysis. Reasonable pricing strategies can help improve competitiveness.
• Focus on quality and service: Ensuring the quality of the goods sold while providing efficient and satisfactory after-sales service is crucial to building customer loyalty.
• Pay attention to packaging details: Good packaging not only enhances the value of the product, but also helps create a positive brand image.

Through the above introduction, I hope that all novice sellers can find their own development direction on TEMU, a platform full of opportunities.