Market access requirements and case analysis of high-quality merchants selling home appliances and 3C products on TEMU platform
Selling products on the TEMU platform, especially home appliances and 3C products, needs to meet a series of strict market access requirements. These requirements not only ensure product compliance, but also ensure the rights and interests of consumers.
Qualification requirements for home appliances
To sell home appliances on the TEMU platform, merchants must meet the qualification requirements of different regions:
- US regulations: The product needs to be adapted to 110V voltage, and a UL or ETL test report must be provided.
- European regulations: The product needs to be adapted to 220V voltage, and comes with a CE test report and EU representative statement.
- British regulations: Electrical appliances need to be adapted to 220V voltage, and must provide a CE test report or UKCA mark, and attach a British representative statement.
- Australian regulations: The product must be adapted to 220V voltage, and an RCM (SAA) or CE test report is required.
In addition, due to restrictions on transportation methods, the gross weight of products on shelves must be controlled within 5 kilograms to adapt to the characteristics of pure air transportation. These regulations are designed to ensure that products meet the standards and requirements of the local market.
High-quality home appliance business case
On the TEMU platform, both personal care appliances and kitchen appliances merchants have demonstrated excellent sales capabilities. A certain electrical appliance merchant specializes in selling small massagers. Since the store opened in March 2023, its monthly sales of single products have reached 40,000+ pieces, and the store’s monthly sales volume has been as high as 64,000 pieces. Another merchant sells high-end coffee machines and sold 8,000 units in a short period of time. The overall store sales exceed 200,000 units per month. The successful cases of these high-quality merchants highlight the huge sales potential of home appliances on the TEMU platform.
Market dynamics of 3C products
In the cross-border e-commerce market, 3C products, including mobile phones, computers and accessories, smart homes, etc., have long occupied a mainstream position. The 3C products on the TEMU platform are also popular among consumers.
High-quality 3C business cases
For example, on TERU, a headphone merchant has sold more than 300,000 units since its launch, and the entire store has sold 800,000 units. Another mobile phone and accessories merchant showed the sales performance of products with different unit price per customer. The number one merchant sold approximately 140,000 pieces per month, while the number two ranked sales reached 450,000 pieces. By providing high-quality products, these businesses have won widespread consumer recognition and become industry benchmarks.
TEMU platform entry requirements
In order to successfully sell products on the TEMU platform, merchants need to meet the following key elements:
- Company registration information: Provide complete company business license, tax registration certificate and other relevant documents to ensure the legitimacy of the enterprise.
- Product qualification: Inspection reports, brand authorization letters, etc. are required to ensure product quality and compliance.
- Financial information: Provide bank account opening license, bank statements, etc. to prove the financial health of the company.
- E-commerce qualification: Relevant e-commerce qualification certificates are required to ensure the merchant’s compliance and capabilities in the field of cross-border e-commerce.
By meeting the above-mentioned strict qualification standards, merchants can not only improve their credibility, but also establish a sustainable business model on the TEMU platform.
Conclusion
For companies that want to successfully sell on the TEMU platform, compliant operations and high product quality are the keys to gaining competitive advantage. By understanding and meeting the qualification requirements of the platform, merchants can effectively increase their visibility and achieve a leap in sales performance. With its extensive marketing and high-quality services, the TEMU platform will continue to provide merchants with more opportunities and resources.