Detailed explanation of TEMU platform’s hot selling strategy: the key to success in household products, maternal and infant products, and toys and games categories
In the current increasingly fierce competition in the e-commerce market, the TEMU platform has become the first choice of many sellers and consumers with its unique advantages and strategies. This article will combine the characteristics of household products, maternal and infant products, and toys and games categories to deeply explore the key factors in creating popular products on the TEMU platform.
Home products: Details determine success or failure
Reasonable planning and promotion strategies
Home product sellers need to develop effective promotion strategies, attract traffic through price reduction and other means, and use this opportunity to promote other products in the store. Although high profits may not be obtained in the short term, in the long run, value accumulation can be achieved through reasonable profit planning and product matrix layout.
Product changes and differentiated design
For home products, sellers can improve them in many aspects such as material, color, and design to meet the diverse needs of users. For example, adjusting the size of a shoe rack or changing the material (such as iron or bamboo) can significantly increase the appeal of the product.
Cost control and logistics optimization
Considering the impact of transportation costs on product competitiveness, sellers should pay special attention to controlling the packaging volume and weight of home storage products. The use of foldable design can not only reduce transportation costs, but also enhance the market competitiveness of the product.
Keep up with market trends
Sellers need to pay close attention to changes in consumer preferences and adjust product designs in a timely manner. For example, the recently popular pebble pattern bathroom floor mats and beach towels with turtle elements are successful examples of following the trend.
Maternity and baby products: equal emphasis on quality and service
Continuous update
For maternal and infant products, maintaining the frequency of new product updates is the key to maintaining traffic. Especially during certain festivals or promotions, new products tend to get more exposure.
Brand cooperation and authorization
Establishing cooperative relationships with well-known brands and obtaining their authorization can significantly increase the search volume and conversion rate of products. Especially those brand products authorized by North America and Europe are more valued on the platform.
Inventory management and creation of popular items
Stable inventory supply is a prerequisite for long-term sales. Only when merchants can ensure that they continue to provide high-quality and popular products can they get more support from the platform.
Rating and information improvement
Product ratings and detailed descriptions are critical to consumer decision-making. Merchants should ensure that product packaging is intact and provide sufficient information to help customers understand product features, thereby increasing conversion rates.
Competitive pricing
Reasonable price positioning can help attract customers to place orders. By setting competitive prices, merchants can stand out from their competitors.
Toys and Games Category: Creativity Leads the Market
Diversified product lines
There are a wide range of hot-selling products under the toys and games category, including creative DIY, educational, scientific and educational toys, etc. Merchants should actively expand product categories to meet the needs of consumers of different age groups.
Packaging design and user experience
Exquisite packaging design can effectively enhance the attractiveness of products; at the same time, it pays attention to product safety and functionality to provide a good user experience.
Festival hot marketing
Seize the opportunity of festivals to launch products with corresponding themes, which can quickly respond to market demand.
To sum up, whether it is household products, maternal and infant products or toys and games, creating popular products on the TEMU platform requires sellers to work hard in multiple dimensions – from market research, product development to supply chain From management to customer service, every aspect is crucial. Only by considering all aspects and implementing effective strategies can we win a place in the highly competitive e-commerce market.