Comprehensive strategies for success on Temu cross-border e-commerce platform
Selling products on the cross-border e-commerce platform Temu is one of the important ways for many companies to expand their international markets. In order to achieve excellent results, we need to pay attention to the improvement of product presentation and marketing strategies.
The importance of product display
Product display plays an important role in cross-border e-commerce and is directly related to customers’ consumption behavior.
First impression
Product display is the first impression that users get when they visit the product page. An attractive, professional and attractive product display page can pique the interest of customers, making them more likely to browse and purchase the product.
Information delivery
Through product display, the main information of the product can be conveyed to customers, including product features, specifications, uses, materials, prices, etc. Providing sufficient information helps customers make reasonable consumption decisions.
Corporate image
Product display is not only a display of the product itself, but also a part of the brand image. Brand reputation and customer recognition can be enhanced through professional and consistent product presentation.
Sales promotion
Optimized product display can stimulate customers’ purchasing impulses and increase sales. Attractive images, prominent product titles, and detailed descriptions can help increase sales.
Key points to improve product display
High quality photos
In the Temu platform, high-quality product images are crucial. Ensure product images are clear and high-resolution, showing all angles and details of the product. Use multiple pictures, including product close-ups, specifications and floor plans, and product application scenarios, to enhance customer recognition.
Detailed description
Provide a detailed description including product features, specifications, materials, specifications, color options, packaging contents, etc. Customers want as much information as possible before making a purchase. Use clear, concise language to avoid vague or misleading descriptions.
Product title and keywords
Write an attractive product title that includes keywords. The title should simply and clearly communicate the key features of the product and entice customers to click to see more details. Using keywords can improve your product’s ranking in search results.
Pricing strategy
Price is an important factor in customer purchasing behavior. Ensure reasonable competition in product prices and keep them consistent with market prices. If possible, give promotions and discounts to attract more customers.
Customer feedback and reviews
Encourage customers to leave product reviews and feedback. Positive reviews and high ratings can increase customer trust and encourage more customer purchases. Respond promptly to negative comments and provide solutions to improve user experience.
Logistics and delivery information
Clearly provide logistics and delivery information, including delivery dates, shipping costs, return policies, and more. Customers want to know when their order will arrive and how to return and exchange products if necessary.
Multi-language and localization
If you sell products in multiple countries and regions, consider providing product descriptions and customer service in multiple languages. Localized product display and customer service can improve the influence of products in different markets.
Coping with Temu’s price reduction strategy
Temu is implementing a new round of price reduction strategies. If the seller does not agree to the price reduction, it will affect the store’s traffic and order volume. In order to keep prices as low as possible, Temu has implemented a series of core pricing rules. The seller’s supply price must be lower than the price of the same product on 1688, which restricts individual sellers from operating without supply middlemen and raises the platform’s entry threshold. Temu has introduced a price competition mechanism. For multiple quotes of the same product, the platform only selects the lowest price.
In order to adapt to Temu’s core price mechanism, sellers can take the following methods:
- Quote a high price: Make a reasonable judgment on the quotation based on the actual situation. When new products are put on the store shelves, Temu’s price reviewers will conduct price verification by comparing the prices of the same products on 1688 and Pinduoduo.
- Use different pictures: Modify the main picture, such as adding a scene picture, so that the picture will not be recognized as a low-price product, so as to obtain a more accurate price verification.
- Change Category: Select a subcategory with the expected price.
- Combination upgrade: Perform a combination upgrade to make the SKU unique and impossible to compare prices.
TEMU quotation strategies and techniques
To succeed on the TEMU platform, merchants need to fully understand the characteristics of the platform and consumer needs, and formulate reasonable pricing strategies and price adjustment strategies. In addition, merchants should also focus on optimizing product pages, improving customer satisfaction, and actively participating in platform policies and activities.
Cost accounting
When formulating a quotation strategy, merchants first need to conduct careful cost accounting, including considering factors such as product cost, freight, and platform commissions. Only by ensuring accurate cost accounting can the profit margin of goods be guaranteed and sales at a loss be avoided.
Pricing strategy
Common pricing strategies include market pricing, discount pricing and combination sales. Set moderate prices based on market conditions and competition; set discounts to attract consumers to buy; combine sales of multiple related products to attract consumers at more favorable prices.
Price adjustment
On the TEMU platform, market competition is very fierce, so merchants need to pay attention to market dynamics at all times and adjust product prices in a timely manner according to market conditions and competition. In addition, merchants can also improve the competitiveness of their products and attract more consumers through regular price promotions.
Conclusion
To succeed on the TEMU platform, merchants need to fully understand the platform’s characteristics and consumer needs, and formulate reasonable pricing strategies and price adjustment strategies. At the same time, merchants should also focus on optimizing product pages, improving customer satisfaction, and actively participating in platform policies and activities. Only in this way can merchants stand out on the TEMU platform, achieve rapid growth in order volume, and achieve profitability while meeting consumer demand.