Temu’s accessibility in China and how to solve the problem of no traffic for new products

With the rapid development of the cross-border e-commerce industry, Temu, as a platform focusing on cross-border e-commerce business, has gained wide recognition in the Chinese market. However, many users reported that they were unable to access Temu in China, and there were also cases of insufficient traffic after new products were launched. This article aims to explore whether Temu can be accessed in China and provide some effective strategies to solve the problem of lack of traffic for newly launched products.

Temu accessibility in China

Although some foreign websites cannot be directly accessed in China, Temu’s official website has successfully achieved stable access in mainland China. This is due to its specialized technical adjustments for the Chinese market, ensuring that domestic users can browse and shop smoothly. Therefore, the Temu official website is completely open in China.

Coping strategies for insufficient new product traffic

For newly released products on the Temu platform, how to attract enough traffic has become an urgent problem to be solved. Here are some recommended solutions:

• Optimize product information: Ensure that titles, descriptions and other elements are accurate and attractive, and perform keyword optimization to improve search engine rankings.
• Social media promotion: Use mainstream social platforms to promote new products and reach target audiences.
• Advertising: Consider placing ads on search engines, social media or e-commerce platforms to increase product exposure.
• KOL Cooperation: Look for influential KOLs in the industry to cooperate and promote, and use their fan base to drive traffic.
• Participate in industry exhibitions: Increase brand awareness by exhibiting at exhibitions to showcase new products and interact with potential customers.
• Organize promotional activities: such as limited-time discounts, gifts, etc. to attract customers’ attention.
• In-depth data analysis: Use data analysis tools to understand visitor behavior patterns and adjust strategies accordingly.
• Clear product positioning: Adjust the positioning according to the needs of the target customer group to make it closer to market demand.
• SEO Optimization: Continuously improve website SEO settings to improve ranking in natural search results.
• Content Marketing: Create valuable content to guide readers to understand the product and build trust.
• Improve user experience: Optimize the website interface and shopping process to enhance user satisfaction and return rate.
• Update content regularly: Regularly update promotional information and product information to maintain user interest.

By implementing the above strategies, merchants can effectively increase the attention and sales performance of newly released products.

In short, although there are certain geographical and technical obstacles, Temu can still be used normally in our country. Faced with the problem of promoting new products, merchants can attract the attention of potential buyers through a series of well-designed marketing activities, thereby achieving sales growth.