When opening a store on AliExpress, you must not proceed blindly, because it is not only money that is invested, but also a lot of time and energy of the seller. With a clear plan and goal, you can avoid many detours and realize the dream of becoming a big seller step by step. Today, the editor has compiled a guide for operating AliExpress. Master these ten points and you will be a master!
1. Choose the right product category
First, do a good market research, select products based on the market prospects, market capacity, and the situation of competitors, then find a good manufacturer, prepare product information, and upload at least 200 products within one week during the new store support period. If the category is misplaced, then when buyers search through the category navigation, they will not be able to find your product, and the products in the wrong category will also affect the ranking. This step is very important, so the business must be completed carefully.
2. AliExpress product selection
You need to prepare 5 to 10 products that are hot-selling on the AliExpress platform. The price is not very high. Set the price at the lowest price on the platform to attract traffic
3. Product diversification
Products should be divided into three types: one is profitable and profitable products, one is filler type products, and the other is products that attract traffic. However, it is necessary to avoid repeated distribution on AliExpress.
4. Optimize product titles and keywords
In addition to a large number of rich products, the quality of product titles and product information is the key factor that ultimately determines whether buyers place orders. Among them, title, category, and attributes are the three major elements of product information, and they are directly involved in product ranking. The correct product category can allow buyers to find your products more efficiently and give the store’s products more exposure opportunities.
5. AliExpress store decoration
Decorate the store, store sign, freight template, and service template. AliExpress art design and novice store decoration tutorial. These are all must-dos. Sellers with conditions can hire their own team to do it, or find some manufacturers who can provide product retouching pictures, which can save a lot of effort.
Six Pay attention to store dynamics
Pay attention to whether the product is a counterfeit or infringing. Pay attention to the official dynamics of AliExpress every day and keep abreast of it in time to avoid triggering mines.
Seven AliExpress after-sales service
Do a good job in after-sales service. Disputes should be handled in a timely manner. All customer problems should be handled well. Be a strong front desk customer service and don’t give up any potential customers.
Eight Participate in platform promotions
Always pay attention to platform activities, find ways to participate in platform activities, increase store exposure, and your own store can also do some paid promotion to drive sales.
Nine Small gifts and gifts
Before opening a new store, you can often give small gifts to customers, or do some discounts for activities, which can increase more good reviews and bring more secondary purchase rates.
Ten SpeedExpress after-sales services
Stores should frequently update products to increase the activity of their stores. The more products there are, the greater the chance of being searched, so that the traffic will be higher.