Temu platform JIT pre-sale: how to successfully start and increase exposure and sales

On the Temu platform, JIT (Just in Time) pre-sale is an effective marketing strategy that allows merchants to set the price and quantity of goods in advance, thereby attracting more consumers’ attention and purchases. The following will introduce in detail the steps to successfully launch a JIT pre-sale activity and the key elements to increase exposure and sales.

Understand the rules and procedures of JIT pre-sale

Before starting JIT pre-sales, merchants need to master the relevant rules and procedures of the Temu platform. Merchants need to set the price and quantity of goods in advance during the pre-sale period and ensure that consumers can place orders during the pre-sale period. Once the pre-sale ends, the merchant will produce and ship the products according to the order quantity.

Create products and set pre-sale information

Merchants need to create products on the Temu platform and set detailed information about JIT pre-sales, including pre-sale price, pre-sale quantity, and the start and end dates of the pre-sale period. Make sure all information is accurate so consumers clearly understand the pre-sale event.

Develop a promotion plan

In order to increase the exposure and sales of JIT pre-sales, merchants should formulate effective promotion plans, which mainly include the following methods:

• Social media promotion: Use Facebook, Instagram and other platforms to publish event information to attract users’ attention and sharing.
• Advertising: Use the Temu platform’s advertising services for targeted delivery to increase the visibility of the event.
• Coupons and discounts: Launch attractive coupons and discounts to encourage consumers to place orders.

Set price and quantity appropriately

Price and quantity are key factors in successfully implementing JIT pre-sales. Merchants need to set reasonable settings based on market demand and competitive situation:

• Pre-sale price: The price should be attractive while balancing profit.
• Pre-sale quantity: The quantity should be reasonably set based on actual supply conditions and production capacity to avoid excessive inventory costs.

Logistics and distribution plan

During the JIT pre-sale period, it is crucial to ensure that products can be delivered to consumers in time. Merchants should cooperate with reliable logistics partners to ensure that the logistics process is efficient and smooth. At the same time, logistics tracking information must be provided to keep consumers informed of the order status at any time.

Provide high-quality after-sales service

The importance of after-sales service in JIT pre-sale activities cannot be ignored. Merchants should ensure that they can respond quickly to consumer questions and needs while providing flexible return policies to enhance consumer purchasing confidence and satisfaction. If there are unsatisfactory orders, merchants should be able to provide reasonable solutions to maintain consumers’ trust.

Summary

The above content provides a comprehensive overview of the key steps and techniques for successfully launching JIT pre-sales on the Temu platform. From understanding the rules and formulating promotion plans, to setting prices and quantities appropriately, ensuring logistics, distribution and after-sales services, merchants need to carefully plan and operate in compliance to stand out in the fiercely competitive e-commerce market.