Temu cross-border e-commerce platform: full analysis from store opening to hot-selling categories

With the rapid development of the e-commerce industry, Temu, as an emerging and dynamic cross-border e-commerce platform, has attracted the attention of a large number of merchants with its unique semi-hosted model. This article will delve into the Temu platform’s cooperation model, store opening process, new review process and its popular categories.

1. Cooperation model and store opening process of Temu platform

Cooperation mode

Temu adopts two main ways of cooperation: affiliation and consignment.

• Joint operation model: Temu and its suppliers jointly invest in operations and share risks and benefits. This approach helps enhance suppliers’ willingness to cooperate, but it also brings about complex financial management issues.
• Consignment model: The supplier entrusts Temu to sell the goods, and Temu shares the goods according to the agreed proportion. This model is suitable for suppliers who want to enter the cross-border e-commerce market but lack resources or experience.

Store opening process

Opening a store in Temu requires the following steps:

1. Register a Temu account: First, you need to register a Temu account and provide company information and contact information.
2. Submit merchant application: After completing the account registration, submit detailed company information, product information and other relevant materials.
3. Upload product information: After passing the review, start uploading product information to ensure that the name, price, description, pictures and other information are accurate.
4. Carry out marketing activities: Use the marketing tools provided by the platform, such as limited-time discounts, full discount activities, etc., to attract more consumers.

2. New review process and qualification requirements for Temu cross-border platform

Audit process

Temu’s new listing review process includes four steps: application submission, preliminary review, manual review and final listing.

• Submit application: Sellers need to submit product information and relevant qualification certificates on the platform.
• Preliminary review: Platform operators conduct preliminary screening of the submitted information.
• Manual review: Professional reviewers conduct a detailed review of product information and qualification certificates.
• Publication: After passing the review, the product can be put on the shelves for sale.

Qualification requirements

Sellers must provide documents such as identity documents, licenses, product quality certificates, import qualification certificates, and certificates of origin. In addition, goods must comply with national import policies and safety standards.

3. Temu’s popular categories

Temu has a wide range of product categories, including but not limited to:

• 3C Digital: Covers multiple segments such as 3C electronics and electricians, lighting, smart home/furniture/home appliances, etc.
• Household products: including bedding, furniture, kitchen supplies and decorations, etc.
• Pet Supplies: Provides a wide range of pet food, appliances, clothing and other products.
• Food Category: Food orders are large and the sales rate is high.
• Boys’ clothing category: Covers T-shirts, jackets, trousers, sweatshirts and other styles.

4. Benefits of becoming a Temu partner

Becoming a cooperative merchant of the Temu platform can bring many benefits to the enterprise, such as foreign market opportunities, traffic and exposure, brand identity and security, etc.

• Foreign market opportunities: Covering many countries and regions around the world, helping companies expand international markets.
• Traffic and Exposure: The platform attracts a large amount of customer traffic every day, increasing product exposure opportunities.
• Brand Identity and Security: As part of the Alibaba Group, we enjoy a good reputation and provide customers and sellers with a reliable shopping environment.

It can be seen from the above analysis that Temu not only provides merchants with diversified cooperation models and store opening procedures, but also formulates strict new review procedures and qualification requirements to ensure product quality and consumer rights. For merchants interested in entering the cross-border e-commerce field, Temu is undoubtedly a platform worth considering.