We know that there are two types of settlement on the Amazon platform: professional sellers and individual sellers. For novices who want to settle in, how should they choose a seller plan? First of all, everyone needs to understand the difference between professional sellers and individual sellers.
The difference between individual sellers and professional sellers
1. Different store rental costs
Individual sellers: No store rental, the cost is $0.99 for each item sold and the commission charged by Amazon for each item sold.
Professional sellers: $39.99 store rental (different websites, different costs) and the commission charged by Amazon for each item sold.
2. Gold shopping cart
Individual sellers: do not have the authority to get gold to add to the shopping cart.
Professional sellers: can obtain the gold shopping cart through excellent store management and competitive products.
3. Amazon’s marketing plan
Individual sellers: do not have the authority to create marketing plans such as event promotions and some detailed marketing projects.
Professional sellers: You can create your own marketing plan and gift distribution according to your own store situation. For example, free shipping, buy one get one free and other theme activities fall into this category.
Fourth, featured seller authority
Individual sellers: Do not have the competitive qualifications for featured seller authority.
Professional sellers: Have the qualifications to become featured sellers to increase the exposure opportunities of the store, which is conducive to improving conversion rates and increasing store sales.
Five, selectable product categories
Individual sellers: There are relatively few product categories that can be uploaded for sale. There are many product categories on the platform that are not allowed to be sold by individual sellers.
Professional sellers: There are many categories to choose from. Except for some products that Amazon strictly prohibits from uploading, other products can basically be uploaded.
Six, bulk upload of goods
Individual sellers: You cannot upload multiple products in bulk, and can only upload them manually one by one in the background management.
Professional sellers: When we have more sku, we can upload goods in large quantities according to the guide table function of the background management.
The above is the difference between individual sellers and professional sellers. You can choose a seller plan according to your own situation and preferences. I wish all sellers can sell big!