Detailed explanation of TEMU semi-managed mode: selection and strategy guide
In today’s increasingly competitive environment in the e-commerce field, various models and strategies are emerging. TEMU’s semi-managed and fully managed models provide merchants with different development paths. This article aims to deeply explore the advantages, applicable groups, precautions and specific operating techniques of the TEMU semi-managed model to help merchants make decisions that are more suitable for them.
Advantages of semi-hosted model
Marketing and Customer Service
The semi-hosted model greatly reduces the burden on merchants in marketing and customer service. E-commerce platforms will use their own professional teams and resources to undertake some of these tasks, allowing merchants to focus more on product development and production, thereby achieving a more optimal allocation of resources.
Fast delivery
Fast delivery is a highlight of the semi-managed model. By cooperating with high-quality logistics partners, we can achieve rapid distribution of products and improve contract fulfillment time.
Advertising delivery and customer service
In the semi-managed mode, the platform provides buyers with official customer service and advertising operations, ensuring a good shopping experience for buyers.
Cost advantage
For merchants of medium and large items, the warehouse logistics cost advantage of the semi-managed model is obvious, allowing large item sellers to develop a popular sales channel with a small amount of additional investment while maintaining a stable basic market.
Clear inventory
For merchants facing inventory backlog problems, the semi-managed model provides a high-traffic platform to clear backlog inventory at a guaranteed price.
Applicable groups
Mature cross-border merchants
For merchants with overseas warehouses and ready goods in the warehouse, the semi-custodial model greatly improves the timeliness and convenience of sales. These merchants can sell products directly on the platform without having to worry too much about inventory and delivery issues.
Newbie merchant
For novice merchants or merchants facing compliance issues, the semi-hosted model is undoubtedly a protection. Cross-border e-commerce involves complex financial and tax laws in different countries, and the hosting model allows them to focus on R&D and production during the novice stage, leaving professional links such as operations and warehousing to professionals.
Factory or integrated industry and trade enterprise
For factories or enterprises integrating industry and trade, the semi-managed model can weaken operational pressure and no longer be hampered by complex issues such as investment and diversion.
Notes
Competitiveness and market potential
Before choosing the semi-hosted model, merchants must conduct in-depth analysis and research on their brand positioning, product features, target audiences, etc. Clarify the position of your brand in the market, understand consumer needs and pain points, and the differences between your own products and competitors.
Platform rules
Merchant needs to have a comprehensive and in-depth understanding of the operating rules and requirements of the platform. TEMU, as an e-commerce platform, has a series of rules and regulations, which involve all aspects of store operations, including but not limited to product launches, promotional activities, after-sales services, etc.
How to operate
Stable performance capabilities
Merchant must have the ability to perform contracts stably. A professional and reliable overseas warehouse, stable performance is the foundation. It mainly looks at four core indicators: timely rate of putting on shelves, on-time rate of outbound delivery, inventory accuracy rate, and on-time delivery rate.
Efficient fulfillment in all scenarios
The launch of the semi-managed model is largely to overcome the restrictions on overseas categories in the direct delivery method under the fully managed model. Under the overseas warehouse model, transportation methods are flexible and diverse, suitable for various types of goods.
One shipment with multiple fulfillment channels
A good overseas warehouse must have the ability to fulfill orders on multiple platforms and channels. This can improve space utilization, reduce inventory pressure, and improve corporate capital turnover.
Residence benefits
TEMU provides support policies and settlement benefits for semi-managed merchants, covering many aspects such as merchant settlement, marketing promotion, data analysis and supply chain management. These benefits can not only help merchants reduce costs and improve efficiency, but also allow them to better grasp market demand and consumer preferences and enhance their competitiveness.
Conclusion
In short, TEMU’s semi-managed model provides merchants with more choices and opportunities. Merchants need to carefully choose a hosting model that suits them based on their actual situation, including their own development stage, resource capabilities, market positioning and other factors. Whether it is semi-managed or fully managed, TEMU is committed to providing more professional and efficient support to merchants, helping merchants seek better development and achievements in the fierce e-commerce market.