Temu semi-managed model: How can merchants without overseas warehouses operate successfully?

In the ongoing transformation of e-commerce, Temu’s semi-hosted model provides merchants with a unique operational option. When many merchants are considering whether to participate in this model, they often ask whether they can still conduct business smoothly without overseas warehouses. In fact, merchants can still effectively cooperate with Temu in a variety of ways without setting up overseas warehouses.

Autonomy and logistics management

Under Temu’s semi-managed model, merchants have a certain degree of autonomy, including managing key aspects such as product listing and marketing promotion. This allows merchants to flexibly adjust product presentation and marketing methods based on their own experience and market strategies. However, in terms of logistics and distribution, merchants can also adopt a variety of feasible solutions to solve the problem of overseas warehouses.

Solution 1: Use Temu’s domestic collection point

Merchants can choose to ship goods to Temu’s designated domestic collection points or warehouses. In this case, Temu will be responsible for subsequent international logistics and warehousing services. Through this method, merchants do not need to worry about international transportation and warehousing fluctuations, and can focus on commodity management and marketing, using Temu’s resources to ensure the safety of goods and timely delivery to overseas consumers.

Solution 2: Third-party overseas warehouse cooperation

Another possible way is to cooperate with Temu’s partners, namely third-party overseas warehouse service providers. Merchants can pre-store products in these overseas warehouses to quickly ship orders when orders are generated. This approach significantly improves logistics efficiency and is especially suitable for products or markets that have high requirements for logistics timeliness. With the help of third-party overseas warehouse services, merchants can make up for the shortcomings of not having overseas warehouses, while optimizing logistics processes and improving consumers’ shopping experience.

Risk and Cooperation Agreement Notes

Although merchants can operate successfully through the above methods, they still need to pay attention. The specific situation needs to be judged based on Temu’s latest policies and the service agreement signed by the merchant and the platform. The policies and requirements of the platform are affected by the market environment and operational needs and may be adjusted accordingly. Therefore, merchants need to pay close attention to platform changes and ensure that their operations comply with relevant regulations.

In addition, when signing a service agreement, merchants should read the content of the agreement carefully to clarify the rights and obligations of both parties. This will help merchants effectively avoid disputes and losses caused by non-compliance with the requirements of the agreement, and is an important step to ensure smooth cooperation.

Summary

To sum up, for Temu semi-managed merchants who do not have overseas warehouses, they can still successfully carry out cross-border e-commerce business by making reasonable use of the platform’s domestic collection points or cooperating with third-party overseas warehouses. However, the premise of all this is that merchants need to maintain close communication with the platform at all times, pay attention to policy changes, and optimize their own operating strategies, so as to move forward steadily in this rapidly changing market environment.