TikTok marketing strategy: detailed explanation of live broadcast promotion and advertising display formats

With the popularity of the short video platform TikTok around the world, it has become an important channel for many merchants to promote their brands and products. This article will combine the form of TikTok live promotion and advertising display methods to help merchants better understand and use these marketing methods.

Form of live broadcast promotion

Holiday promotion

Whenever an important holiday approaches, a large number of related hot-selling lists, live broadcast previews, popular tags and product information will appear on the TikTok platform. In addition, merchants will also launch various coupons and lucky draws to attract customers to place orders. Due to their special time points, this type of promotional activities can often bring consumers a different shopping experience than usual.

Take advantage of promotions

Another effective way of promotion is to seize current social hot events, such as sports events, entertainment news or technological innovations. However, to successfully use this strategy, you need to be fully prepared in advance, consider the issue from the consumer’s perspective, and ensure that the chosen topic is consistent with the brand image.

Seasonal clearance

For the clothing industry, clearance activities, whether in-season or off-season, are a common phenomenon. This method helps merchants quickly withdraw funds and reduce inventory pressure.

Limited clearance

The promotion strategy that combines limited time and limited quantity is also worthy of attention. The former is like enjoying a discount for a limited time when a new product is released; the latter means that a specific quantity of goods enjoys a preferential price, and the original price will be restored after exceeding the limit. Both methods can effectively increase consumers’ desire to buy.

Form of advertising display

Short video ads

As the most basic form of TikTok advertising, short video advertising allows brands to create 15 to 60 seconds of video content. With their lively and interesting nature, such ads easily attract users’ attention.

Brand Challenge

Brand challenge is an innovative advertising model that has emerged in recent years. By launching fun, interactive challenges, brands can not only strengthen their connections with users, but also increase their own visibility.

Brand cooperation

High-end brand cooperation projects are a way for TikTok to join forces with specific companies to promote their goods or services. Although the costs are higher, the rewards are also substantial.

Celebrity endorsement

Using the influence of famous people for publicity is also a common tactic. Celebrities recommend products by sharing their personal experience, which often quickly attracts public attention.

To sum up, TikTok provides a wealth of marketing tools for merchants to choose from. Whether they want to directly drive sales growth through live broadcast promotions, or want to use diversified advertising forms to expand their brand influence, merchants can flexibly apply the above strategies according to their own circumstances to achieve business goals.