Full analysis of TikTok traffic channels, influencer requirements and supply channels

With the popularity of social media, TikTok, as a short video platform, has increasingly become an important channel for brand promotion and sales. In order to help cross-border e-commerce sellers achieve better operational results, this article will introduce in detail TikTok’s traffic channels, channel experts’ requirements, and supply channels.

TikTok’s traffic channels

On TikTok, sellers can obtain traffic in a variety of ways, including:

1. Short video traffic: Publishing high-quality short videos is an important means to attract users. Sellers can create creative short videos by analyzing the video content of other merchants or celebrities, thereby attracting more attention and traffic.

2. Live streaming: Live streaming is a way to quickly attract fans. During the live broadcast, the anchor can not only show the true side of the brand, but also guide the audience to follow the account, click on the link or receive coupons. This long-term interactive model will greatly promote later operations.

3. Original video traffic: By publishing original content, sellers can clearly display the main areas of the account and the services provided, and quickly attract the attention and traffic of potential customers.

4. Collaborate with Internet celebrities: Cooperating with content experts or Internet celebrities is an important way to obtain traffic. With the stable influence of Internet celebrities, businesses can attract more audiences and thereby increase brand awareness.

5. Advertising: Advertising on TikTok can get more exposure. Sellers can choose suitable advertising forms based on product features and budget, such as native video ads, brand challenge activities, etc., to achieve effective marketing.

Requirements for TikTok channel experts

For sellers who want to cooperate with TikTok experts, it is important to understand the threshold and requirements for cooperation:

1. Set clear cooperation goals: Successful influencer promotion cooperation requires clear marketing goals and the selection of suitable influencers based on different goals.

   • Corporate promotion: Use the influence of TikTok opinion leaders to enhance the brand image. It is suitable for companies with higher budgets and usually needs to cooperate with promotional activities.
   • Sales Promotion: Focusing on increasing product sales, it is suitable for cooperation with strict budget constraints.

2. Clear cooperation goals: Before selecting experts, sellers need to clearly define cooperation goals, which can greatly improve screening efficiency. Use the data indicators of Talent Plaza to judge the professionalism and influence of talents to find the most suitable partners.

Sourcing channels on TikTok

For novice sellers, finding the right source of goods is key. The following are several common supply channels:

1. Manufacturer Source: Purchasing directly from manufacturers usually provides the best price and stable product supply. When choosing a manufacturer, sellers need to carefully consider its operating years, reputation and after-sales service.

2. Google Search: Through Google search, sellers can find many peer stores and learn about the supply options and prices available in the market.

3. Cross-border distribution platforms: These platforms usually bring together multiple suppliers to offer a wide range of goods. Sellers can combine their own needs through the distribution platform to find cost-effective products.

To sum up, TikTok, as a social platform, provides cross-border e-commerce and brands with a variety of opportunities for traffic acquisition, talent cooperation and supply channels. Proper use of these resources will greatly promote the brand’s market promotion. There are benefits.