TikTok Trade Union: A comprehensive analysis from commission rules to rights protection

In the context of the current booming development of social media, TikTok has quickly become a global leader in short videos with its unique charm, attracting a large number of users. At the same time, the challenges facing the platform cannot be ignored, including issues such as labor rights, data privacy, and content regulation. To this end, the TikTok Union came into being to solve these problems and provide support to users and creators.

Protecting labor rights

An important function of the TikTok union is to protect the legitimate rights and interests of creators on the platform. Due to the unequal relationship between creators and platforms, many creators face difficulties such as unfair contracts, low remuneration, and insufficient benefits. Through collective actions, the union negotiates with the platform on behalf of creators, strives for more reasonable working conditions and remuneration, and provides legal aid and consultation to help resolve related disputes.

Commission mechanism and income distribution

For unionized creators, it’s important to understand the exact mechanics of revenue sharing. According to the activity and brush volume in different regions, the TikTok union has formulated corresponding commission ratios. For example, the commission ratios in Category A regions (such as the Middle East), Category B regions (such as developed countries such as the United Kingdom, Japan, and South Korea), and Category C regions (such as Southeast Asia, Mexico, and other developing countries) are different. Generally speaking, the anchor can get 50% of the revenue, while the guild has the opportunity to get up to 37% of the revenue, and the remaining part belongs to the platform.

In addition, in the form of live broadcast gift rewards, TikTok provides a very impressive share ratio of 87% (including 50% for the anchor, 27% for the platform, and additional KPI rewards). This means that through effective operations, creators can obtain relatively generous returns.

User participation and feedback

In addition to safeguarding the interests of creators, the TikTok union is also committed to enhancing the voice of users in platform governance. The trade union encourages users to put forward suggestions for improvement, and urges the platform to adopt user opinions through organizing collective actions and other methods, so as to continuously optimize the user experience.

Content Moderation and Community Guidelines

Faced with an increasingly complex content ecology, the TikTok trade union actively participates in the formulation of content supervision policies and strives to promote the platform to implement more stringent content review measures to purify online space and protect user privacy and security.

Platform transparency and accountability

In order to establish a more fair and transparent cooperative relationship, the TikTok union is also committed to improving the transparency of platform operations and promoting the establishment of an effective complaint handling mechanism to ensure that various issues can be resolved promptly and fairly.

Education and training

Last but not least, the TikTok union also assumes the task of educating and training creators. By organizing a variety of training activities, we help creators improve their skills and enhance their market competitiveness.

To sum up, whether it is from the perspective of safeguarding the legitimate rights and interests of creators, or focusing on improving user experience and promoting the healthy development of the platform, the TikTok trade union plays an indispensable role. In the future, with the implementation of more innovative measures, it is believed that the TikTok trade union will play a greater role in building a more harmonious social media environment.