Guide to Optimizing the Whole Process of Selling on TikTok: Practical Strategies from Product Selection to Delivery

As an emerging social media platform, TikTok has attracted the attention of many cross-border e-commerce sellers. This article will comprehensively introduce the relevant strategies for selling goods on TikTok, covering aspects such as delivery process, live broadcast techniques, product selection channels, and traffic drainage techniques.

1. Shipping strategy and practical guide

Preparation before shipment

1. Choose a logistics partner: Determine a reliable logistics service provider to ensure that delivery needs are met.
2. Organize product information: Prepare detailed product information to facilitate customers’ purchase.

Process optimization

1. Automated order processing: Use an e-commerce platform or order management system to streamline the process.
2. Inventory Management: Monitor inventory in real time to avoid out-of-stock issues.

Shipping method

1. Express logistics: Suitable for light and small commodities, price and timeliness need to be considered.
2. Local delivery: Suitable for large items, installation services are available.

Packaging and Labeling

1. Item Protection: Use appropriate materials to prevent damage.
2. Clear labelling: Make sure label information is accurate.

Order tracking and customer service

1. Logistics Query: Provide logistics information updates to enhance customer trust.
2. Customer service support: Establish an efficient customer service team to answer questions.

After-sales and feedback

1. After-sales service: Establish a complete return and exchange mechanism.
2. User feedback: Collect reviews to optimize services.

2. Classification of live selling techniques

1. Welcome words: Warmly greet the audience and create a friendly atmosphere.
2. Interactive speaking skills: Increase the interaction rate in the live broadcast room and increase the user’s stay time.
3. Salesmanship: Emphasize the quality of the product and encourage the audience to place an order.
4. Thank you words: Express gratitude to the audience for their support.

3. Suggestions on purchasing channels

1. Peer channels
   • Google search: Find Shopify stores by keywords.
   • Independent site search: filter stores with high traffic data.
   • Review search: View store information in user reviews.
2. E-commerce platform product selection: Learn from other sellers’ listings.

4. Drainage and sales skills

1. Use tiktok store: Take advantage of the content platform.
2. Combined with independent stations: Use tiktok traffic to drive sales of independent stations.
3. In-feed ads: Guide users to click on links.
4. Video interaction: Leave a message in the comment area to guide.

5. Description of evaluation rules

1. Buyer Comments: Community covenants apply.
2. Seller Reviews: Do not induce others to post reviews.

6. Market Prospect Analysis

1. Blue Ocean Market: tiktok is in a stage of rapid development.
2. Huge traffic: Comes with a huge user base.
3. Operation ideas: Imitate domestic successful cases.
4. Low competitive pressure: Competition is smaller than other platforms.

Through the application of the above comprehensive strategies, TikTok sellers can not only improve delivery efficiency, but also enhance live broadcast interaction effects, expand purchase channels, and effectively use platform features to attract traffic and sales, ultimately achieving business growth.