It is crucial for merchants to do a good job of product advertising on the shein platform. Through precise promotion strategies, exposure and click-through rates can be increased to attract more potential customers. Let’s take a closer look at how merchants can do a good job of product advertising on the shein platform?
Does shein have a large number of products?
Shein is the only platform that is vertically focused on the fashion category among the world’s top ten e-commerce shopping applications.
What’s more rare is that the growth of Shein’s important downloads comes from the world’s most mature e-commerce market – the United States. Shein has beaten Amazon in the United States for many years and became the leader in downloads of US e-commerce platforms in the first half of the year! The value of an American customer can be comparable to that of several Indian customers. There is no doubt that this achievement is much more difficult than ranking first in the world.
Shein has successfully built an international fast fashion e-commerce brand based on diversified and upgraded drainage channels. Shein can not only attract a large number of new customers, but also maintain a high level of user conversion and retention rates.
How can merchants do a good job of product advertising on shein?
1. Google AdWords multilingual campaign
Based on tools such as Google Trends, shein saw potential business opportunities in non-British countries, so it used Google AdWords to tailor ads in different languages such as French under the advice of Google advertising experts.
2. Shopping ads Google Shopping plus dynamic remarketing
At first, due to a lack of understanding of the products being sold, Shein’s marketing effect was not obvious. Moreover, with the assistance of Google advertising experts, within half a year after the code was installed, Google Shopping and dynamic remarketing tripled the click-through rate and conversion rate of keyword promotion for Shein.
3. Flexible use of marketing tools to create a promotion combination
Google Trends is a high-quality tool that can discover business opportunities, while Google keyword tools can make advertising marketing fast and accurate. Finally, Google Analytics is used to track advertising effects and gradually improve the delivery strategy.
This article introduces how merchants can improve the effectiveness and click-through rate of product advertising on the shein platform by placing multilingual ads on the shein platform, using strategies such as Google AdWords, Google Shopping and dynamic remarketing, and flexibly using marketing tools.