The impact of out-of-stock on sellers is equivalent to a bad review. What should sellers do if they have only a little FBA inventory left, but the re-sent goods are still in the first process? In this case, sellers can start from the following three aspects: ① Raise the price, it is best not to run out of stock; ② Sell your own listing, and the listing you sell is self-delivered; ③ If there is a small store, let the small store also sell it to divert traffic.
As long as it is out of stock, the ranking of the product will drop, and the longer the out-of-stock time, the more severe the ranking will drop, and all the promotions made by the seller before will be in vain. Therefore, the operation staff must plan and monitor the inventory well, master the rhythm of FBA shipments, and ensure that there will be no out-of-stock. How to do a good job of inventory control?
First, all changes in actions need to be supported by data. When doing market analysis, the operation staff must fully understand whether their products are seasonal.
Second, count the number of orders for each product every day, so that you can more accurately calculate when to replenish your FBA inventory and how much to replenish.
Third, sellers should ensure that there is no shortage of goods during the peak season and no unsalable goods during the off-season. Before the peak season arrives, sellers should prepare more inventory and pay special attention to the supply, such as whether the supplier’s delivery time will be delayed, whether the logistics company’s delivery will prolong the first journey time, and whether the Amazon listing time will be longer. Sellers should leave enough time for themselves. For example, if the FBA inventory is only left with ?~15 days of inventory on weekdays, air freight should be arranged. When sales are good during the peak season, when there is only one month of inventory left, it should be reissued. If the seller wants to save logistics costs, he can choose to ship by sea. At this time, he needs to pay attention to pushing the delivery time forward, otherwise he may miss the peak season due to the long transportation time and unable to enter the warehouse on time.