Cdiscount: Detailed explanation and entry strategy for France’s largest e-commerce platform

As the number one e-commerce platform in France, Cdiscount was founded in 1998 and is affiliated with the Casino Group. It has become a leader in the European market with its full range of product sales and strong logistics network. This article will comprehensively analyze Cdiscount’s market potential, entry requirements, fee structure and solutions to common problems.

Cdiscount platform related data: a powerful engine of the European market

Cdiscount currently has more than 13 million active users, which is equivalent to one out of every two people in France being a loyal buyer of Cdiscount. Its monthly visits exceed 24 million, and its transaction volume reaches more than 4.3 billion euros, contributing huge commercial value to the European market. There are more than 13,000 third-party sellers operating on the Cdiscount platform, and Chinese sellers account for one-third of them. These sellers have launched more than 64 million products, with an average unit price of more than 60 euros.

Cdiscount entry requirements: opening the door to the European market

For sellers who want to open a store on the Cdiscount platform, they need to prepare the following materials:

• Business license.
• Legal ID card.
• The legal person holds a photo of the ID card.
• Third-party euro collection account.

When submitting registration information, sellers must comply with the following regulations:

• All information must not be false. Relevant photos must be taken with the original camera and cannot be processed through beauty photos. It is best to choose a pure background color.
• The background of the ID card photo must be clear to avoid affecting the review.
• The QR code on the company’s business license must be clear and scannable.
• One set of company information can only register one store.
• Since Cdiscount is a foreign website, QQ mailbox and 163 mailbox cannot be used for email. It only accepts gmail, outlook, hotmail or company email.

The cost of opening a store in Cdiscount: the balance between investment and return

The store opening fees provided by Cdiscount to sellers are relatively transparent:

• Shop rent: 39.99 euros per month.
• Commission: 7%-20% of the order amount. The specific commission rate depends on the product category.

Frequently asked questions and solutions

1. How to enter the seller support center of Cdiscount platform

Sellers can enter the seller support center of the Cdiscount platform through the following steps:

• Log in to the Cdiscount store backend.
• Click the “Help/Aide” button in the upper right corner to directly enter the seller support center.

2. How to solve the problem of mismatch of amounts

To resolve this issue, sellers can perform the following steps:

• Request financial details from Cdiscount’s Seller Support Center.
• Confirm whether the amounts match by checking the financial details received and the backend bill amount.
• If the problem persists, you can contact the Seller Support Center for further assistance.

3. How to modify product information

If the seller discovers that the product information is incorrect after creating products in batches on the Cdiscount platform, you can follow the following steps to modify it:

• Download the “Product Information Modification Form” in the “Cdiscount Platform Seller Help File”.
• Fill out and submit the modification form to the Seller Support Center as required.

4. Problems with downloading invoice details

If the seller cannot download the invoice details in the store backend of the Cdiscount platform, he can directly request the invoice details from the financial department through the seller support center.

5. Regarding the problem of being unable to access some offers

In the backend of the Cdiscount platform, sellers may encounter some offers that appear as “Product not available for your subscription/Produit non ouvert à votre abonnement”. There may be two possibilities for this situation:

• This offer may be permanently closed due to infringement issues.
• This offer generated a buyer complaint and entered the complaint handling process.

Conclusion

As the largest e-commerce platform in France, Cdiscount has a strong user base and business scale in the European market. Sellers can successfully enter this huge market by meeting a series of entry requirements. The relatively low store opening costs also provide sellers with more business opportunities. Therefore, Cdiscount is definitely a wise choice for sellers who want to seize the European market.

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