How to optimize your Cdiscount store to increase traffic and sales: a comprehensive guide from registration to operation

As one of the largest e-commerce platforms in France, Cdiscount provides sellers with broad market opportunities. Whether registering a store, optimizing content quality, or improving on-time delivery rates, sellers need to fully understand the platform rules and operating strategies.

1. Store registration and optimization

Registration steps

1. Preparation materials: The company’s business license, front and back photos of the legal person’s ID card, photos of the legal person holding the ID card and the payment account number. Provide VAT tax number as auxiliary information and add it to the store later.
2. Registration link: Visit the registration page, enter your email address, phone number, choose a way to learn about the Cdiscount platform, and click to confirm.
3. Confirmation email: Receive a registration email from Cdiscount, listing the required registration materials. Click the link in the email to enter the registration information filling process.
4. Fill in the information: including contact information, business information, payment information, etc.
5. Store information: Provide the store name and other relevant information, check to accept the terms of Cdiscount and submit.
6. Audit and Login: After passing the review, use the original name and password to log in to the seller’s backend.

Optimization strategy

• Choose the appropriate logistics channel: If the seller’s previous logistics channel does not meet Cdiscount’s requirements, he needs to re-select a spontaneous logistics channel that meets the standards.
• Use Cdiscount Fulfillment service: Sellers can consider using Cdiscount’s Fulfillment service, which helps improve delivery speed and quality.
• Review product quality: Ensuring that the products you sell meet Cdiscount’s quality standards is key and helps avoid potential disputes and regulations.

2. Image size specifications

In order to ensure the best product display effect, merchants need to follow Cdiscount’s detail page image size specifications:

• Main image: Recommended width and height are at least 400 pixels, with a 1:1 ratio.
• Additional image: It is recommended that the width and height be at least 800 pixels, and there is no specific ratio requirement.
• Thumbnail: It is recommended that the width and height be at least 200 pixels, and there is no specific ratio requirement.

3. Traffic improvement techniques

• Optimize product titles and descriptions: Make sure the title is concise and clear, accurately describes the features of the product, and highlights the advantages and uniqueness of the product in the description.
• Set competitive prices: Understand your competitors’ prices and set a competitive pricing strategy.
• Optimize product images: Use high-quality, clear images to show all angles and details of the product.
• Get positive customer reviews: Provide high-quality goods and services, actively communicate with customers and solve problems, and encourage customers to give positive reviews.
• Use Cdiscount advertising tools: Choose appropriate advertising tools according to your needs to increase the exposure of your store and products.
• Provide a variety of payment and logistics options: Provide a variety of payment methods and flexible logistics options to meet the needs of different customers.
• Actively participate in the use of social media and marketing activities: Actively promote and promote the store on platforms other than Cdiscount, and participate in marketing activities.
• Analyze data and continue to optimize: Use the data analysis tools provided by Cdiscount to monitor store traffic, sales, customer behavior and other indicators.
• Provide high-quality after-sales service: Respond to customer inquiries and complaints in a timely manner and provide satisfactory solutions.
• Pay attention to competitors and market trends: Understand their promotional activities and sales strategies, and adjust your own products and marketing strategies according to market needs and trends.

4. The importance of store names

• Simple and attractive: The store name should be concise and easy to remember by users.
• Product related: Choose a store name that is related to your product or industry.
• Use keywords: Use keywords related to your product or industry in your store name.
• Uniqueness: Choose a unique store name to leave a lasting impression on users.
• Multilingual considerations: Choose a store name that can be understood and recognized in different languages ​​and cultural backgrounds.
• Check for illegal words: Avoid using any words or phrases that violate the regulations of the Cdiscount platform or may cause misleading or controversy.

Through the above steps and strategies, sellers can improve their performance on the Cdiscount platform, attract more buyers, and enhance the competitiveness of their stores.