Cdiscount cross-border e-commerce platform: from advantages to entry guide

Since its establishment in 1998, Cdiscount cross-border e-commerce platform has rapidly grown into one of the most influential e-commerce platforms in France and even Europe by virtue of its leading position in the French e-commerce market and its open attitude to global sellers. According to the latest data, Cdiscount accounts for 34% of the French e-commerce market, second only to Amazon France.

Huge transaction volume and traffic

Cdiscount has more than 13 million registered users, its total transaction volume (GMV) continues to grow at a rate of 13.6%, and its active traffic also maintains a growth rate of 10.8%. It is worth noting that the platform’s natural traffic accounts for 80%, which means that Cdiscount is not only one of the e-commerce websites with the best SEO ranking in France, but also one of the e-commerce websites with the fastest SEO ranking improvement. The merchants settled in bring huge traffic and orders.

Innovative marketing and promotion tools

In order to help sellers increase product exposure and attract more consumer attention, Cdiscount provides a variety of marketing promotion tools. These include features such as targeting customers through automated and ROI-optimized marketing campaigns, different types of promotion banner ads to meet seller needs, real-time monitoring of marketing campaigns and visual understanding of return on investment. In addition, there are special promotions for French holidays to further help merchants increase sales.

Leading overseas warehouse

For international sellers, especially those from China, Fulfillment by Cdiscount (FBC), Cdiscount’s exclusive overseas warehouse, is an important resource. Sellers can send products to FBC warehouses to complete the delivery process more quickly and ensure logistics timeliness. According to statistics, about 3,000 Chinese sellers have joined Cdiscount, and nearly one-third of them use FBC services. This measure not only solves the problem of cross-border logistics, but also provides strong support for sellers to expand into the French market.

Excellent customer satisfaction

As the largest e-commerce platform in France, Cdiscount is known for its excellent customer satisfaction. Its on-time delivery rate is as high as 98.6%, and its dispute rate is extremely low. This shows that Cdiscount’s commitment to customer satisfaction is not empty talk, but is realized through high-quality services.

Setting conditions and procedures

If you are interested in joining the Cdiscount cross-border e-commerce platform, you must meet the following conditions:

  • Enterprise qualifications: Have an enterprise business license;
  • Operational experience: Have experience in operating European cross-border e-commerce platforms (such as Amazon, Ebay, etc.);
  • Language skills: Have daily operations staff who understand French or use a third-party service (such as Salessupply) to handle customer service matters in French.

Prepare information

  • Company registration information and relevant supporting documents;
  • Product information (including pictures, prices, descriptions, etc.);
  • Stock status;
  • Logistics plan (including transportation method, timeliness and cost information);
  • Compliance documents;
  • Customer service strategy;
  • Marketing plan.

Submit materials

  • Photos of the front and back of the legal person’s ID card;
  • Copy of business license;
  • Links and background screenshots for sales on other European platforms;
  • Bank certificate of company account.

Through the above steps, sellers can successfully enter the Cdiscount cross-border e-commerce platform and start their journey to the European market. Whether from the perspective of a large user base or advanced technical support, Cdiscount is an ideal choice for sellers to expand into the European market.


As can be seen from the above introduction, the Cdiscount cross-border e-commerce platform provides sellers with an excellent opportunity to enter the European market with its rich functions and comprehensive service support. Prepare the required information, follow Cdiscount’s footsteps, and take your business to new heights!