Cdiscount e-commerce platform: an ideal choice for expanding the European market

Cdiscount, a French e-commerce platform founded in 1998, has operated in more than 70 countries. Its product categories are rich and diverse, covering many fields from consumer electronics to home furniture. As a well-known platform in Europe, Cdiscount not only has a huge user base – attracting more than 7.7 million active users and 11 million unique visitors every month – but is also extremely influential on social media, with a Facebook page gaining 1.2 million Like, 127,000 followers on Twitter.

Platform advantages

• Large traffic: Cdiscount’s main source of traffic is the French market, where mobile devices accounted for 44.9% of the traffic and have more than 16 million loyal buyers.
• Price Competitive: The platform provides sellers with competitive commission rates, allowing them to attract more customers while ensuring profits.
• Payment security and flexibility: Use technologies such as FIA-net and 3D Secure to ensure payment security, and provide a variety of payment options to meet the needs of different consumers.
• Extensive brand exposure: In addition to a strong online presence, Cdiscount will also increase brand awareness through advertising through traditional media such as television, radio and newspapers.

Best-selling items

On Cdiscount, best-selling product categories include but are not limited to:

• DVDs, Blu-rays, books and music;
• Computers, photography, mobile phones and audio-visual equipment;
• Appliances, home furnishings and furniture;
• Groceries, wine and alcoholic beverages;
• Fashion, cosmetics, baby products and jewelry;
• Musical instruments, pet supplies, luggage, etc.

Registration requirements

For merchants who want to join Cdiscount, they need to prepare the following materials and meet the corresponding conditions:

• Valid business license and front and back photos of legal person ID card;
• Third-party collection account information;
• Business license;
• Clear ID photos without any beautification;
• Do not use QQ email or 163 email. It is recommended to use gmail, outlook, hotmail or company-specific email to register.

Fees structure

The basic fees required to open a store include a monthly rent of 39.99 euros and a sliding commission based on the order value (usually between 7% and 20%), depending on the type of goods sold.

Logistics management

It is worth noting that Cdiscount supports the self-shipping model and the platform’s own overseas warehouse services, which is a very beneficial factor for companies that want to expand their European market share.

To sum up, as one of the largest comprehensive e-commerce platforms in France, Cdiscount not only provides consumers with a convenient shopping experience, but also provides global sellers with an important window to enter the European market. By following its strict entry standards and submitting real and valid registration information, merchants can create their own storefronts on this powerful e-commerce platform, sell a variety of goods, and use its efficient logistics network to ensure that goods can be quickly delivered to customers in hand. Although there is a certain cost investment, the huge business opportunities brought by Cdiscount are undoubtedly worth considering.