Detailed explanation of the conditions, features and store opening fees of the Cdiscount platform

As the second largest e-commerce platform in France, Cdiscount not only provides consumers with a rich and diverse product selection, but also provides valuable opportunities for sellers who want to enter the French market. This article will comprehensively introduce the Cdiscount platform’s entry conditions, platform features, and fees required to open a store, to help sellers better understand and prepare for entry.

Setting conditions

Legal identity and business registration

• Legal identity: As an individual seller on Cdiscount, you must first have legal identity, that is, you must be a legal adult and be able to provide relevant identity documents.
• Enterprise users: Cdiscount only allows enterprise users to enter, and sellers in mainland China must provide a valid business license.

Product quality and supply capability

• Product quality: Cdiscount focuses on product quality, so sellers’ products must meet certain quality requirements.
• Supply ability: Sellers need to demonstrate their stable supply ability to meet market demand.

E-commerce platform operation experience

• Foreign trade experience: Having certain foreign trade experience can better adapt to the needs of Cdiscount platform operations.
• Cross-border e-commerce experience: Having experience in operating cross-border e-commerce stores in Europe to ensure that it can better adapt to the operating environment of the international market.

Financial and logistical requirements

• Collection account: The seller needs to provide an available payment account, such as Payoneer or Lianlianpay account.
• Financial Stability: Have certain financial stability and be able to pay platform fees on time and handle financial matters such as refunds.
• Logistics costs: The seller is responsible for the logistics costs of the product, including the cost of shipping the product to the warehouse and final delivery to the buyer.

Other requirements

• Brand authorization certificate: If you sell products of other brands, you need to provide the corresponding brand authorization certificate.
• Registered Email: A foreign email is required to facilitate effective communication between the platform and sellers.

Setting-in materials

• Company qualification certificate: Submit scanned copies of the company’s corporate registration certificate, tax registration certificate and other relevant qualifications.
• Product-related certificates: Prepare product quality certification certificates, trademark registration certificates and other certificates related to the products sold.

Platform features

Scale and influence

• The platform is huge: Cdiscount is one of the largest local e-commerce platforms in France, operating in 21 categories, covering all aspects of life.

Product diversity

• Diverse products: The variety of main products is amazing, covering DVDs, books, music, computers, photographic equipment, telephones and audio-visual equipment, home appliances and furniture, red wine and other alcoholic beverages, Prepared food, fashion accessories, cosmetics, baby products, pet products, bags and musical instruments, etc.

Online and offline integration

• Online and offline integration: Adopting a business model that combines online and offline stores to enable consumers to experience the shopping process more comprehensively.

Shop opening costs

Platform usage fee

• Platform usage fee: Calculated based on the seller’s sales, and the specific rate will be negotiated and determined based on the seller’s contract and agreement.

Registration fee and advertising fee

• Registration fee: When opening a store, sellers need to pay a certain registration fee.
• Advertising costs: In order to increase product exposure and sales, sellers can choose to advertise on the Cdiscount platform.

Conclusion

In general, the Cdiscount platform, as a giant in the French e-commerce market, provides sellers with abundant entry opportunities. Its huge platform scale, high customer unit price and diversified product structure have brought unique advantages to sellers. By understanding and meeting the above conditions, sellers can achieve more impressive results in the French market. Therefore, the Cdiscount platform is undoubtedly an option that sellers seeking to do business in the French market cannot ignore.

We hope that sellers can fully seize this opportunity and achieve more business opportunities and success through compliant entry and meticulous operations.