How to optimize product titles on Lazada to increase exposure and attract customers

With the booming development of cross-border e-commerce platforms, more and more sellers choose to open stores on Lazada to expand their international markets. Optimizing product titles is not only a necessary strategy, but also a key link to increase product exposure and attract potential customers. This article will discuss the word limit and best practices for Lazada titles.

Lazada title word limit

Different types of products have their own title requirements on Lazada. For example, titles for electronic products should be limited to 65 characters, while titles for fashion products should be limited to 55 characters. This requires sellers to accurately follow the character number specifications when writing titles to comply with the platform’s sales requirements.

Key tips for writing titles

1. Keyword selection

Sellers need to first collect keywords related to the product and select the most accurate and traffic-rich words. A successful Lazada title should place the core keyword at the front of the title, while the auxiliary words can be placed at the back to increase the visibility in searches.

2. Pay attention to readability

The design of Lazada product titles must take into account the needs of buyers and ensure that the title is intuitive and clear. In search results, clear titles can help buyers quickly find products that meet their needs.

3. Simplicity of title

Take full advantage of the character limit when writing your title, but keep it concise. A concise title that conforms to Lazada’s search engine habits will help improve the crawling speed of search results and make the product easier for buyers to find.

To better write Lazada product titles, sellers can use the following formula: precise core words + attribute words 1 + attribute words 2 + attribute words 3 + selling point words 1 + selling point words 2 + scene words 1 + scene words 2 . This formula should be adjusted accordingly based on specific product characteristics.

Notes

1. Avoid keyword stuffing

You should not overuse keywords with the same meaning in the title. This not only wastes character space, but also affects the display effect.

2. Use of punctuation marks

Unnecessary punctuation should be avoided in titles. It is recommended to use capital letters, but avoid all caps to maintain readability.

3. Expression of product quantity

When describing product quantities, Arabic numerals should be used instead of English expressions to ensure that the information is clear and easy to understand.

4. Avoid promotional messages

Promotional information should not be included in the title. This type of information should be disseminated through other channels to effectively increase product click-through rates.

With a deep understanding of the word limit and key techniques of Lazada titles, sellers can formulate more precise product titles to increase their exposure on the platform, thereby attracting more potential customers and contributing to the success of their cross-border e-commerce business. Lay a solid foundation for expansion.