Lazada sellers must know: comprehensive store opening guide and operation skills
As a well-developed cross-border e-commerce platform, Lazada has attracted the attention of many sellers. This article will comprehensively introduce the local delivery time requirements of Lazada Singapore station, marketing strategies combined with Facebook, customer service reminders and handling techniques for bad reviews, the importance of visual marketing, Southeast Asia market overview, Internet economic development, new sellers’ precautions, and Vietnam The site’s freight settings and other content.
Local delivery time requirements at Singapore station
Lazada’s local delivery time in Singapore must strictly abide by relevant regulations. Sellers need to complete delivery preparations within 48 hours after the order is generated, update the order status from “Pending” to “Ready to Ship”, and then send the package to the sorting center. Failure to deliver on time may result in order cancellation and a $5 per product penalty. In addition, the package must arrive at the sorting center within 7 calendar days after receiving the order, otherwise the order will also be cancelled.
The combination strategy of Facebook off-site status and Lazada
Facebook has a huge user base (more than 2.3 billion monthly active users) and multiple social applications (such as WhatsApp, Messenger, Instagram), providing huge marketing opportunities for cross-border e-commerce. Lazada sellers can combine with Facebook in the following ways to enhance brand influence:
- Keep sociality: Although Lazada’s customer accuracy rate is higher than Facebook’s, the latter’s strong social attributes can help sellers establish stable customer relationships.
- Understand the role of Facebook: By accumulating fans over a long period of time, sellers can better understand the target market and conduct precise marketing.
- Introduce social traffic into Lazada: Use the Lazada alliance to obtain product promotion links and place them on your Facebook page, or use a self-built website as a filter to divert traffic to Lazada stores.
- Remarketing: Use Facebook advertising data for precise customer classification marketing.
Customer service reminders and tips for handling bad reviews
Customer service should prompt for comments in a timely manner (no more than 3 times) after the order is delivered, and take corresponding measures for different types of comments on the comment interface. For negative reviews, customer service should proactively ask for reasons and provide solutions; for positive reviews, they should reply with thanks or promise better service.
The importance of visual marketing
Visual marketing not only enhances brand image, but also enhances consumer experience and promotes sales. Its core is to guide consumers to place orders by attracting targets, stimulating resonance, and setting usage scenarios.
Southeast Asia Market Overview and Internet Economic Development
Southeast Asia has a large population base and a rapidly growing Internet economy [[5]]. Among them, Indonesia and Vietnam have the fastest growing Internet economies, while Singapore, Malaysia, and Thailand are stable development markets. In addition, the development of social media has prompted e-commerce companies to increase their investment in social media marketing.
Notes for new sellers
For new sellers on Lazada, they need to be fully prepared, including but not limited to improving product lists, optimizing logistics services, and providing good customer service. In addition, you should also pay attention to the freight settings of the Vietnam station to reduce costs.
To sum up, if Lazada sellers want to succeed in the Southeast Asian market, they must have a deep understanding of the platform rules, market environment and customer needs, and adopt effective strategies to deal with challenges.