Lazada Platform Product Image Optimization and Review Guide

On the Lazada e-commerce platform, high-quality pictures are not only the key to attracting customers, but also an important factor in improving product conversion rates. This article will comprehensively introduce the Lazada platform’s specific requirements for product images, the review process, and some practical production techniques.

1. Lazada product image requirements

1. Number and size of images

• Upload at least one picture, and it is recommended to upload 2 to 8 pictures to fully demonstrate the product features.
• The image resolution should be no less than 72dpi.
• The main image size is recommended to be 800×800 pixels or more, with a maximum size of no more than 500KB, and supports JPG or GIF format.
• Images should be 1:1 square with no borders.

2. Photography and content

• Products must be clearly visible with smooth outlines and no blur, noise or pixelation.
• The front view of the main product must be clearly displayed and must not be blocked or covered.
• Non-white backgrounds are allowed, including life scenes, multi-scenes and models.
• For the fashion category, it is recommended to use life scenes except white backgrounds.
• People are prohibited from appearing in electronic products.
• Photos of sports and outdoor products can contain people.
• People are not allowed in the watches, jewelry, and sunglasses categories.

3. Text and color matching

• Text should not obscure the product or interfere with the display.
• The overall tone of the image should match the branding.
• Allow images to contain logos, watermarks or text.

2. Product review process

The Lazada platform will conduct a two-tier review of the uploaded products. If the product passes these two levels of review, it can be sold directly online; otherwise, it may need to be re-edited and submitted for review or deleted directly.

3. Picture production skills

1. Basic information

The details page includes basic elements such as product display, store strength display, product features and promotional information.

2. Module order

A reasonable sequence of modules can help guide customers to browse and stimulate their desire to purchase.

3. Copywriting refining

Extract core keywords, adjectives and foils, and present them in hierarchical order.

4. Combination of graphics and text

Images and text should complement each other and work together to display product information.

5. Optimization strategy

• Provide product images from multiple angles.
• Choose a simple and clean background.
• Add text or annotations to the image.
• Maintain a consistent image style.
• Show different uses or application scenarios of the product.

By adhering to the above requirements and applying corresponding production techniques, sellers can improve the quality and attractiveness of their product displays on the Lazada platform, thereby achieving higher conversion rates. I hope this information can help sellers create better Lazada detail pages.