How to improve Lazada store level and profits: a comprehensive guide
As an important cross-border e-commerce platform, Lazada provides merchants with broad development space. This article will give a comprehensive introduction to Lazada’s store level viewing methods, promotion strategies, and how to increase store profits.
View Lazada store level
To understand your performance on the Lazada platform, you must first know how to check the store level. After entering the Seller Center, click “My Account” on the left menu bar, and then find the “Store Rating” module on the page that appears. The current level of the store and its scores on various indicators will be displayed here.
Lazada divides stores into five levels: novice, ordinary, excellent, gold medal and diamond. Each level has a corresponding icon and color identification for quick identification. Merchants can compare their scores with the performance of their peers to identify areas for improvement.
Methods to improve Lazada store level
1. Increase sales and order volume
Optimizing product details pages (including titles, descriptions, pictures, etc.) and participating in platform activities can effectively increase sales. At the same time, maintaining stable supply capacity is also very important.
2. Reduce return, cancellation and dispute rates
Ensure product quality is acceptable, update inventory status in a timely manner, and actively resolve customer issues. Good after-sales service not only reduces negative reviews but also enhances customer satisfaction.
3. Improve the evaluation rate and praise rate
Provide additional value (such as gifts) and services (such as personalized emails), proactively invite customer reviews, and carefully respond to each review.
4. Improve response rate
Respond quickly to customer inquiries and demonstrate a professional and courteous attitude.
The role and upgrade methods of Lazada user level
For buyers, having a higher Lazada level means they can enjoy more privileges, such as more discounts, priority purchase rights, exclusive customer service, etc. If you want to improve your user level, you can increase your shopping frequency, participate in platform activities, improve your personal information, and comply with platform rules.
Strategies to increase Lazada store profits
The key for merchants to make profits on Lazada is to control costs and set reasonable prices. The main costs include logistics fees (about 25%-30%), product costs, transaction commissions (1%-4%), value-added tax (6%-12%) and other miscellaneous items. Therefore, these factors need to be fully considered when setting the selling price.
1. Cooperate with high-quality suppliers
High-quality products can win the trust of consumers and promote repeat purchases.
2. Selling branded products
There are many young consumers in the Southeast Asian market who prefer well-known brands, so it is easier to make a profit selling such products.
3. Reasonable pricing
Avoid falling into a price war and ensure adequate profit margins by setting an appropriate price range.
To sum up, whether you want to improve your Lazada store level or increase revenue, you need to start from many aspects and continuously optimize your operation strategy. I hope the above content can help merchants achieve better results on the Lazada platform!