Lazada delivery failure handling and user perspective product ranking strategy

As one of the largest e-commerce platforms in Southeast Asia, Lazada will inevitably encounter delivery failures during its operations. In order to ensure a good user experience, merchants need to master effective processing methods. In addition, for successful orders, how to arrange products reasonably according to the user’s vision is equally important. This article will comprehensively introduce how to deal with Lazada delivery failure and how to optimize the product scheduling strategy based on the user’s vision.

How to handle Lazada delivery failure

Lazada delivery failure means that due to some reasons, the order failed to be successfully delivered to the buyer during the delivery process. Possible reasons include but are not limited to incorrect logistics information, missing order details, or product out-of-stock. When this happens, merchants should take the following steps:

1. Check logistics information: Confirm whether the logistics information of the order is accurate. If there are any errors or abnormalities, you need to contact the logistics company or courier as soon as possible to obtain the latest information and update it to the Lazada system.
2. Confirm order details: Carefully check the shipping address, contact information and other information on the order. If you find an error, contact the buyer immediately and have it corrected.
3. Confirm product inventory: If the product cannot be shipped due to out-of-stock, you need to notify the buyer in time and update the inventory status to avoid similar problems in the future.
4. Contact Lazada customer service: When none of the above methods can solve the problem, you can turn to Lazada’s customer service team for help.
5. Reshipping: Rescheduling shipment if conditions permit. Before doing so make sure there is sufficient inventory and the correct logistics information is updated.
6. Refund or compensation: Finally, if the problem still cannot be solved, consider giving the buyer a refund or appropriate compensation.

Product ranking strategy from the perspective of users

In order to attract users’ attention and improve conversion rates, merchants also need to learn to design store page layout from the user’s perspective. Here are a few practical tips:

• Place high-quality products in prominent locations, such as signing up for Flash Sale and other activities to gain more exposure.
• Streamline product categories and reduce the number of similar products to avoid confusing users.
• Clearly display the benefits of each product and optimize the title to make it concise and clear.
• Focus on user behavior patterns. “User vision” means that when they browse products, they will instinctively look for the items that attract them most.

Through the above methods, we can not only effectively solve the challenges caused by delivery failures, but also further optimize the user experience and promote sales growth.