A complete guide to product pricing on each Lazada site: the key formula to increase sales

Many Lazada sellers use diversified price adjustment strategies when cloning products to different sites. However, according to Lazada’s backend data analysis, unifying product prices across sites can help sellers increase sales by up to 3 times. In order to help sellers better understand and apply this strategy, this article provides a universal pricing formula to ensure pricing consistency and compliance across sites.

Universal pricing formula

The formula is defined as follows:

Target site price = (Malaysia site product price – Malaysia site LCS fee – Malaysia site tax) x currency exchange rate + target site LGS fee + target site tax + different site commissions and payment fees The difference

Important Note:

• LGS fee: This fee only applies to products that have been scanned at the sorting center, so LGS fees are accurate figures. At the same time, when selling electronic products on the Philippine site, the shipping surcharge is also included in the LGS fee.
• Difference in Commissions and Fees: Commissions and fees may vary as a result of price adjustments, and these changes depend on the final listed price. Therefore, the recommended price will be revised accordingly based on adjustments to commissions and payment fees.

For those sellers who are unwilling to perform tedious calculations, Lazada will attach the calculated recommended price to the email sent to the seller for the seller’s reference.

By applying the above formula, sellers can maintain consistency in selling prices in different markets, thereby driving sales growth and improving overall business performance.