An experience of anti-association, copied to all Amazon sellers, the theoretical knowledge of association.

From registering a new store to the later store operation, association is an issue that sellers attach great importance to. What is association? Sellers operating on Amazon know that association is that Amazon obtains relevant information from the seller’s computer and determines whether multiple accounts are operated by the same seller by matching association factors. If so, it will be judged as association.

Association is determined by multiple factors, including hardware association and software association. Among them, Amazon hardware association includes IP address, router, cat (modern), Mac address, hard disk information, software factors, etc. Software association includes information filled in the registered account (business license name and address, credit card, collection account, mobile phone, registered email, etc.), browser fingerprint, time zone, plug-in, font, typing speed, typing method, Cookie, email Flash, product repetition rate, operation habits, etc. When certain factors are too many, it will cause association. If the seller does not have a thorough understanding of these theoretical knowledge and the awareness of anti-association is not so strong, it is easy to cause the account to be associated.

Once the account is judged to be associated, the seller may be at risk of closing the store. This issue of association is something that every seller should pay attention to. We must take precautions when necessary and avoid when necessary.