Lazada cross-border key category recommendation and market challenge analysis

Southeast Asia consists of the Indochina Peninsula and the Malay Archipelago. The main countries are Singapore, Malaysia, Thailand, Vietnam, the Philippines and Indonesia. This area has a large population, which provides a good user base and development environment for the development of e-commerce.

The main hot-selling categories on Southeast Asia e-commerce platforms in 2019

In 2019, the main hot-selling categories on Southeast Asia e-commerce platforms include:

• Fashion category: including women’s clothing, men’s clothing, accessories, etc.
• Electronic products: Very popular among young people in Southeast Asian countries.
• Home life category: About 15% of e-commerce orders belong to the home life category, and the unit price per customer is higher than the fashion category, including kitchen supplies, bedroom supplies and living room supplies.
• Mother and baby category: Mainly products such as clothing, toys, complementary food accessories, etc. that are lightweight and easy to export.
• Beauty Products Category: Covers beauty tools and various skin care products.
• Sports and outdoor categories: including sports shoes and clothing, outdoor equipment, indoor equipment, cycling equipment, skateboards, etc.

Differences in best-selling categories in different countries

Although the above categories are popular across Southeast Asia, there are some differences between specific countries:

• Singapore: As the richest country in Southeast Asia, the best-selling categories in the Singapore market are fashion, home life, and electronic products. In addition, there are also children’s products and toys, sports and outdoor categories, Automobile supplies category.
• Malaysia: The most popular product categories are fashion, electronic products, sports and outdoor products, automotive supplies, children’s products and toys, home life, etc.
• Thailand: Thailand’s e-commerce is growing rapidly with the government’s push for digitalization, internet-savvy consumers, and active social media. Its main hot-selling categories are fashion, electronic products, beauty products, home life, children’s products and toys.
• Vietnam: Although the current e-commerce foundation is still weak, with a population of 96 million, the market potential is huge. The main hot-selling categories are fashion, sports and outdoor products, automobile and motorcycle supplies, electronic products, home life, health and beauty, etc.
• Philippines: The main categories purchased by online shopping groups are sports and outdoor products, electronic products, home life, automotive supplies, fashion, children’s products and toys.
• Indonesia: As the most populous country in Southeast Asia, the product categories that Indonesian online shoppers most like to buy are electronic products, sports and outdoor products, children’s products and toys, automotive products, and home life. category, fashion category.

Lazada’s mission and challenges

Lazada’s cross-border business has the mission of “bringing the world to Southeast Asia” and providing a gateway for Southeast Asian brands to attract international consumers. Through global collection channels, Lazada provides products covering various categories and strives to provide high-quality logistics through The Internet allows customers to get their purchased products within 7 days of placing an order. However, in the process of achieving this goal, Lazada also faces many challenges, including but not limited to underdeveloped logistics infrastructure, imperfect credit payment system, still very limited product categories, and low Internet access rate. In order to respond to these challenges, Lazada took the lead in launching warehousing logistics guarantee and cash on delivery services, introducing national brands, and promoting mobile apps, thus solving a number of major challenges and creating a high-quality shopping experience for consumers in Southeast Asia.